Markus Giesler, Editor

Is Top Rated More Persuasive than Best Seller?

Markus Giesler 1884 Views

Cultural Differences in Responses to Attitudinal versus Behavioral Consensus CuesGet access

Markus Giesler 2922 Views

Crowdfunding as a market-fostering gift system

Markus Giesler 4360 Views

Mobilizing Gendered Capital to Resolve Hysteresis

Markus Giesler 2993 Views

Consumer fascination with the past drives a diverse range of markets.

Markus Giesler 26847 Views

A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.

Markus Giesler 1119 Views

How can you write your 600-word article summary?

Markus Giesler 7360 Views

Does the frequency at which consumers get paid influence their behavior?

Markus Giesler 7053 Views

Products making caregiving easier come with a cost: consumers may feel they have not exerted enough effort.

Markus Giesler 13552 Views

The editorial team invites submissions to JCR’s Special Anniversary Issue to be published in June 2024.

Markus Giesler 6151 Views

Somewhere over the Rainbow: Christian Eichert and Marius Luedicke explain why the gay community has fallen apart.