JCR Best Paper 2021: An Author Interview

JCR Editors June Cotte and Markus Giesler recently sat down with Donna Hoffman and Tom Novak to learn more about their award-winning paper “Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach.”

Listen to the full podcast:

 

Read the full paper:

Journal of Consumer Research, Volume 44, Issue 6, April 2018, Pages 1178–1204, https://doi.org/10.1093/jcr/ucx105
Published: 06 October 2017

 

Markus Giesler

Markus is Professor of Marketing at the Schulich School of Business and a member of the JCR editorial team.

Markus Giesler has 30 posts and counting. See all posts by Markus Giesler