Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

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JCR Best Paper 2021: An Author Interview

Markus Giesler 4884 Views

JCR Editors June Cotte and Markus Giesler recently sat down with Donna Hoffman and Tom Novak to learn more about their award-winning paper “Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach.”

Listen to the full podcast:

 

Read the full paper:

Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach

Donna L Hoffman, Thomas P Novak
Journal of Consumer Research, Volume 44, Issue 6, April 2018, Pages 1178–1204, https://doi.org/10.1093/jcr/ucx105
Published: 06 October 2017

 

Markus Giesler

Markus is Professor of Marketing at the Schulich School of Business and a member of the JCR editorial team.

Markus Giesler has 31 posts and counting. See all posts by Markus Giesler

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