JCR Best Paper 2021: An Author Interview
JCR Editors June Cotte and Markus Giesler recently sat down with Donna Hoffman and Tom Novak to learn more about their award-winning paper “Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach.”
Listen to the full podcast:
Read the full paper:
Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach