For Your MBA Class: Consumer Places Post-Pandemic

The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community. Download these PowerPoint slides and embed them in your lectures as a “mini-case” to help students think about new consumer research and how it applies in the world around them.  Each set of slides in the series suggests one required reading and a few optional readings for added depth.

Here, Tonya Bradford discusses the research that considers how consumers will create a sense of place post-pandemic. JCR Teaching Series Bradford consumers brands and place