Consumer-Driven Memorialization
Consumer fascination with the past drives a diverse range of markets.
Read MoreInformation about Consumer Culture Research at JCR
Consumer fascination with the past drives a diverse range of markets.
Read MoreA collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.
Read MoreSomewhere over the Rainbow: Christian Eichert and Marius Luedicke explain why the gay community has fallen apart.
Read MorePractices emerge across diverse cultural and national contexts through adaptation, fueled by processes of codification and transposition.
Read MoreWhen responsibility is a matter of affect – something that we feel.
Read MoreHow do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?
Read MoreHow do consumers whose identities have been devalued set out to contest this devaluation without becoming activists?
Read MorePlatforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.
Read MoreHow do consumer movements continue even when their underpinning ideology becomes a threat?
Read MoreConsumer culture research in JCR addresses consumer behavior phenomena in their socio-cultural context.
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