In a few days, the annual Association of Consumer Research (ACR) conference will take place. Together is the theme; indeed, a major purpose of conferences is socializing – but also listening to research together. We tend to attend sessions where research close to our own is being presented. But a conference is also an opportunity to develop new ideas, perhaps outside our own current interest. For that, go to a session that intrigues you and stretches your (research) imagination. You may return to your work with a new and enriched perspective on consumers and consumer research.
“Just a Thought ….from Bernd Schmitt”
Non-binding ideas for JCR authors.