Improving Our Scientific Understanding of Consumer Behavior [Editorial] – By Oleg Urminsky, Giana M Eckhardt, Jacob Goldenberg, Margaret G Meloy, and Stephen A Spiller Min Thapa 0 Views Read More
Price Partitioning of Socio-Moral Surcharges – By Shreyans Goenka and Rajesh Bagchi Min Thapa 0 Views Read More
Identities without Products: When the Preference for Self-Linked Products Weakens – By Liad Weiss and Robin J Tanner Min Thapa 0 Views Read More
How Do Physical Disability Cues Influence Assumptions about Consumer Tastes? Unpacking the Disability Preference Stereotype – By Helen van der Sluis, Adriana Samper, Kirk Kristofferson, and Terri Hlava Min Thapa 0 Views Read More
Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review Writers – By Alisa Yinghao Wu and Vicki G Morwitz Min Thapa 0 Views Read More
The Cumulative Effects of Marketized Care – By Andreas Chatzidakis, Giana M Eckhardt, and Katharina C Husemann Min Thapa 0 Views Read More
Using Cultural Repertoires during Unsettled Times – By Ye (Nicole) Yang, Julie L Ozanne, and Marcus Phipps Min Thapa 0 Views Read More
Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments – By Marisabel Romero, Adam W Craig, Milica Mormann, and Anand Kumar Min Thapa 0 Views Read More
Retail Karma: How Our Shopping Sins Influence Evaluation of Service Failures – By Ran Li, Meng Zhang, and Pankaj Aggarwal Min Thapa 0 Views Read More
Becoming Nature: Classifying Encounters in Interspecies Contact Zones – By Annetta Grant, Robin Canniford, and Avi Shankar Min Thapa 0 Views Read More
