Just a Thought

In a few days, the annual Association of Consumer Research (ACR) conference will take place. Together is the theme; indeed,

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

Three binding rules that some authors try to break at times.

When you don’t have a great mediator, I suggest you just stick to the effect.

As authors, we dread writing the final pages; as reviewers, we just want to be done.

The editorial team recently posted Quick Do’s and Don’ts for reviewers. 

Look at the paper from a bird’s eye perspective, and insert figures and tables to tell your story.