Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.
Thank you to all of you. Happy new year!
Three binding rules that some authors try to break at times.
When you don’t have a great mediator, I suggest you just stick to the effect.
As authors, we dread writing the final pages; as reviewers, we just want to be done.
The editorial team recently posted Quick Do’s and Don’ts for reviewers.
Look at the paper from a bird’s eye perspective, and insert figures and tables to tell your story.
What’s your one BIG contribution that might change the world of consumer research?