Final Discussion
As authors, we dread writing the final pages; as reviewers, we just want to be done.
Just a Thought
NYPD
The editorial team recently posted Quick Do’s and Don’ts for reviewers.
Go Figure!
Look at the paper from a bird’s eye perspective, and insert figures and tables to tell your story.
Fewer Contributions, Please!
What’s your one BIG contribution that might change the world of consumer research?