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Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

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Mentioned This Week

How Concrete Language Shapes Customer Satisfaction
- Article in Journal of Consumer Research
- July 2020
- 5 mentions in the past week

Most Mentions

How Warnings about False Claims Become Recommendations
- Article in Journal of Consumer Research
- March 2005
- 0 mentions in the past week

Highest Score

Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition
- Article in Journal of Consumer Research
- December 2012
- 0 mentions in the past week

The Latest

The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products
- Article in Journal of Consumer Research
- June 2021
- 0 mentions in the past week

EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

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