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Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

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Mentioned This Week

Get Your Science out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?
- Article in Journal of Consumer Research
- May 2022
- 74 mentions in the past week

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Get Your Science out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?
- Article in Journal of Consumer Research
- May 2022
- 74 mentions in the past week

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Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition
- Article in Journal of Consumer Research
- December 2012
- 0 mentions in the past week

The Latest

Get Your Science out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?
- Article in Journal of Consumer Research
- May 2022
- 74 mentions in the past week

EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

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