Practice Diffusion: Insights from Surfing
Practices emerge across diverse cultural and national contexts through adaptation, fueled by processes of codification and transposition.
The Authors’ Table
Real advice for academic life.
How Do Brand Leaders Become Charismatic?
How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?
April Issue: Voices Behind the Research
Authors and author teams from the Journal of Consumer Research April issue.
How Do Platforms Empower Consumers?
Platforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.
Meta-Analyzing Experiential Consumption
Andrew Stephen talks with Evan Weingarten and Joseph Goodman about their recent JCR meta-analysis of experiential consumption.
Local vs Global Helping: A Video Interview
Editor June Cotte talks with Ju Yajin Wang and Amna Kirmani about their joint JCR research (along with Xiaolin Li).
The X-File on Moderation
EIC Bernd Schmitt interviews Aimee Drolet about her quantitative scale measuring preference for moderation.
Retailing after Covid-19: What’s coming?
Hear from Wharton’s Barbara Kahn about the future of retailing after Covid-19. What does it take for success?
What Makes Something Go Viral?
By understanding the science behind why people talk and share, companies and organizations can get more word of mouth for their products and ideas.
Kids and the Screen-Time Black Hole
Rules, habits, and boundaries in general are critical in establishing a healthy relationship with screens.