Authors and author teams from the Journal of Consumer Research April issue.
Andrew Stephen talks with Evan Weingarten and Joseph Goodman about their recent JCR meta-analysis of experiential consumption.
Editor June Cotte talks with Ju Yajin Wang and Amna Kirmani about their joint JCR research (along with Xiaolin Li).
EIC Bernd Schmitt interviews Aimee Drolet about her quantitative scale measuring preference for moderation.
Hear from Wharton’s Barbara Kahn about the future of retailing after Covid-19. What does it take for success?
By understanding the science behind why people talk and share, companies and organizations can get more word of mouth for their products and ideas.
Rules, habits, and boundaries in general are critical in establishing a healthy relationship with screens.
We asked Aradhna Krishna about sensory marketing during Covid-19. Here’s what she had to share.
Listen to Jennifer Aaker and her coauthor describe their new book and the critical role that humor plays in the marketplace.