The Pursuit of Meaning
Nicole Mead and Lawrence Williams recently published a JCR article on consumers’ search for meaning. “The Pursuit of Meaning and
The Authors’ Table
Real advice for academic life.
When a House is No Longer a Home
Billions of dollars are spent around the world on home renovation. But there are intriguing issues within this consumer spending.
Donating Time versus Money
Charities should use different strategies when soliciting time and money.
Consumption under Fragmented Stigma
Somewhere over the Rainbow: Christian Eichert and Marius Luedicke explain why the gay community has fallen apart.
Practice Diffusion: Insights from Surfing
Practices emerge across diverse cultural and national contexts through adaptation, fueled by processes of codification and transposition.
How Do Brand Leaders Become Charismatic?
How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?
April Issue: Voices Behind the Research
Authors and author teams from the Journal of Consumer Research April issue.
How Do Platforms Empower Consumers?
Platforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.
Meta-Analyzing Experiential Consumption
Andrew Stephen talks with Evan Weingarten and Joseph Goodman about their recent JCR meta-analysis of experiential consumption.
Local vs Global Helping: A Video Interview
Editor June Cotte talks with Ju Yajin Wang and Amna Kirmani about their joint JCR research (along with Xiaolin Li).