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Journal of Consumer Research

Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

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The Authors’ Table

Real advice for academic life.

The Authors' Table 

Practice Diffusion: Insights from Surfing

27 August 202126 October 2021 Stacy Wood 2310 ViewsCCT

Practices emerge across diverse cultural and national contexts through adaptation, fueled by processes of codification and transposition.

The Authors' Table 

How Do Brand Leaders Become Charismatic?

8 July 202126 October 2021 Markus Giesler 3219 ViewsCCT

How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?

The Authors' Table 

April Issue: Voices Behind the Research

9 April 202128 July 2021 Markus Giesler 2870 Views

Authors and author teams from the Journal of Consumer Research April issue.

The Authors' Table 

How Do Platforms Empower Consumers?

31 March 202126 October 2021 Markus Giesler 4760 ViewsCCT

Platforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.

The Authors' Table 

Meta-Analyzing Experiential Consumption

29 March 20219 April 2021 Andrew Stephen 2175 Views

Andrew Stephen talks with Evan Weingarten and Joseph Goodman about their recent JCR meta-analysis of experiential consumption.

The Authors' Table 

Local vs Global Helping: A Video Interview

27 March 20219 April 2021 June Cotte 2083 Views

Editor June Cotte talks with Ju Yajin Wang and Amna Kirmani about their joint JCR research (along with Xiaolin Li).

The Authors' Table 

The X-File on Moderation

25 March 20219 April 2021 Bernd Schmitt 2175 Views

EIC Bernd Schmitt interviews Aimee Drolet about her quantitative scale measuring preference for moderation.

The Authors' Table 

Retailing after Covid-19: What’s coming?

1 February 20216 March 2021 Stacy Wood 4765 Views

Hear from Wharton’s Barbara Kahn about the future of retailing after Covid-19. What does it take for success?

The Authors' Table 

What Makes Something Go Viral?

30 December 202022 January 2021 Stacy Wood 4441 Views

By understanding the science behind why people talk and share, companies and organizations can get more word of mouth for their products and ideas.

The Authors' Table 

Kids and the Screen-Time Black Hole

30 December 20201 January 2021 Stacy Wood 2008 Views

Rules, habits, and boundaries in general are critical in establishing a healthy relationship with screens.

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The Editors

https://youtu.be/4rF5VSL5GEo

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

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Just a ThoughtSee All

Thank you
Featured on Slider Just a Thought 

Thank you

31 December 2021 Bernd Schmitt

Thank you to all of you. Happy new year!

Latest Tweets

Journal of Consumer Research@JCRNEWS·
12 May

Nonprofit managers tend to prefer monetary giving over time volunteered. However, donors often prefer the opposite—to offer their time. Why?

New @JCRNEWS research by @john_costello and @selinmg investigates the role of control in charitable giving.

https://consumerresearcher.com/charities

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Rebecca W. Reczek@rebecca_reczek·
12 May

Really enjoyed working with @ConversationUS on this write-up of our research…great editing to help academics translate their work! @john_costello https://theconversation.com/using-science-to-market-cookies-and-other-products-meant-for-pleasure-backfires-with-consumers-181904?utm_medium=amptwitter&utm_source=twitter

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EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

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