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Journal of Consumer Research

Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

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The Authors’ Table

Real advice for academic life.

Featured on Slider The Authors' Table 

Donating Time versus Money

12 May 202228 May 2022 June Cotte 1334 Views

Charities should use different strategies when soliciting time and money.

The Authors' Table 

Consumption under Fragmented Stigma

16 March 20221 June 2022 Markus Giesler 2534 ViewsCCT

Somewhere over the Rainbow: Christian Eichert and Marius Luedicke explain why the gay community has fallen apart.

The Authors' Table 

Practice Diffusion: Insights from Surfing

27 August 202126 October 2021 Stacy Wood 2943 ViewsCCT

Practices emerge across diverse cultural and national contexts through adaptation, fueled by processes of codification and transposition.

The Authors' Table 

How Do Brand Leaders Become Charismatic?

8 July 202126 October 2021 Markus Giesler 3855 ViewsCCT

How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?

The Authors' Table 

April Issue: Voices Behind the Research

9 April 202128 July 2021 Markus Giesler 3352 Views

Authors and author teams from the Journal of Consumer Research April issue.

The Authors' Table 

How Do Platforms Empower Consumers?

31 March 202126 October 2021 Markus Giesler 5199 ViewsCCT

Platforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.

The Authors' Table 

Meta-Analyzing Experiential Consumption

29 March 20219 April 2021 Andrew Stephen 2447 Views

Andrew Stephen talks with Evan Weingarten and Joseph Goodman about their recent JCR meta-analysis of experiential consumption.

The Authors' Table 

Local vs Global Helping: A Video Interview

27 March 20219 April 2021 June Cotte 2398 Views

Editor June Cotte talks with Ju Yajin Wang and Amna Kirmani about their joint JCR research (along with Xiaolin Li).

The Authors' Table 

The X-File on Moderation

25 March 20219 April 2021 Bernd Schmitt 2470 Views

EIC Bernd Schmitt interviews Aimee Drolet about her quantitative scale measuring preference for moderation.

The Authors' Table 

Retailing after Covid-19: What’s coming?

1 February 20216 March 2021 Stacy Wood 5223 Views

Hear from Wharton’s Barbara Kahn about the future of retailing after Covid-19. What does it take for success?

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The Editors

https://youtu.be/4rF5VSL5GEo

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

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Just a ThoughtSee All

Don’t Exhaust Your Reader
Featured on Slider Just a Thought 

Don’t Exhaust Your Reader

19 June 2022 Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

Latest Tweets

Journal of Consumer Research @jcrnews ·
26 Jul

The Policy Board of @JCRNEWS wishes to announce that the term of the current JCR editorial team—Bernd Schmitt, @jcotte, @DrGiesler, @AndrewTStephen, and @DrStacyWood—will be extended by one year to December 31, 2024.

https://consumerresearcher.com/announcement-one-year-extension-of-jcr-editorial-term

Reply on Twitter 1552072958163705861 Retweet on Twitter 1552072958163705861 3 Like on Twitter 1552072958163705861 21 Twitter 1552072958163705861
Michelle Weinberger @consumerlife ·
22 Jul

@GhaliaShamayleh @JCRNEWS Dropping in link since a few people DMed for it https://academic.oup.com/jcr/article-abstract/44/2/332/3057431

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EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

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