Nicole Mead and Lawrence Williams recently published a JCR article on consumers’ search for meaning. “The Pursuit of Meaning and
Billions of dollars are spent around the world on home renovation. But there are intriguing issues within this consumer spending.
Charities should use different strategies when soliciting time and money.
Somewhere over the Rainbow: Christian Eichert and Marius Luedicke explain why the gay community has fallen apart.
Practices emerge across diverse cultural and national contexts through adaptation, fueled by processes of codification and transposition.
How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?
Authors and author teams from the Journal of Consumer Research April issue.
Platforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.
Andrew Stephen talks with Evan Weingarten and Joseph Goodman about their recent JCR meta-analysis of experiential consumption.
Editor June Cotte talks with Ju Yajin Wang and Amna Kirmani about their joint JCR research (along with Xiaolin Li).