About the Journal

Founded in 1974, JCR publishes empirical, theoretical, and methodological papers of the highest quality on topics in consumer research.

The overriding criterion for publication in JCR is that the paper should advance understanding of consumer behavior or the conduct of consumer research. Typically, a paper suitable for JCR should attempt to advance, deepen, or repudiate existing published research about consumption, and offer conceptual and empirical support for its claims.

JCR is a multi-disciplinary journal. It encourages a variety of disciplinary perspectives, methods, theoretical approaches, and substantive problem areas. In general, JCR is interested in publishing articles derived from orientations and paradigms as diverse as those of the readership base.

Journal Metrics


JCR is governed by a policy board composed of representatives appointed by the following eleven sponsoring organizations: