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Journal of Consumer Research

Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

CfP: 50 Years of JCR

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Donating Time versus Money
Featured on Slider In the News 

Donating Time versus Money

12 May 2022 June Cotte
Why Consumers Value Effort in Caregiving
Featured on Slider JCR Chalkboard 

Why Consumers Value Effort in Caregiving

5 May 202212 May 2022 Markus Giesler
Call for Nominations: Editor in Chief
Featured on Slider Policy Board 

Call for Nominations: Editor in Chief

22 April 2022 Vlad Dovijarov
50 Years of JCR: Special Anniversary Issue
Editorial Matters Featured on Slider 

50 Years of JCR: Special Anniversary Issue

25 March 202225 March 2022 Markus Giesler
  • Ellie J. Kyung
  • Leonard Lee
  • Keith Wilcox
  • Stefano Puntoni
  • Anat Keinan
  • Ashlee Humphreys
  • Jaideep Sengupta
  • Carey Morewedge
  • Meet Our Researchers
  • Zeynep Arsel
  • Deborah MacInnis
  • Tonya Williams Bradford
  • Gita Johar
  • Rashmi Adaval
  • Rajesh Bagchi
  • Szu-chi Huang
  • Ann McGill
  • Meet Our Researchers
  • Meet Our Researchers
  • Russ Belk
  • Luxi Shen
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Ellie J. Kyung
  • Leonard Lee
  • Keith Wilcox
  • Stefano Puntoni
  • Anat Keinan
  • Ashlee Humphreys
  • Jaideep Sengupta
  • Carey Morewedge
  • Meet Our Researchers
  • Zeynep Arsel
  • Deborah MacInnis
  • Tonya Williams Bradford
  • Gita Johar
  • Rashmi Adaval
  • Rajesh Bagchi
  • Szu-chi Huang
  • Ann McGill
  • Meet Our Researchers
  • Meet Our Researchers
  • Russ Belk
  • Luxi Shen
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
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Current Issue

New Research 

Practice Diffusion

26 April 2022 Vlad Dovijarov
New Research 

Consumers Value Effort over Ease When Caring for Close Others

26 April 2022 Vlad Dovijarov
New Research 

The Impact of Payment Frequency on Consumer Spending and Subjective Wealth Perceptions

26 April 2022 Vlad Dovijarov
New Research 

Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations

26 April 2022 Vlad Dovijarov
New Research 

Hiding in the Crowd: Secrecy Compels Consumer Conformity

26 April 202227 April 2022 Vlad Dovijarov
New Research 

In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices

26 April 2022 Vlad Dovijarov
New Research 

Social Emotions and the Legitimation of the Fertility Technology Market

26 April 2022 Vlad Dovijarov
New Research 

The Threshold-Crossing Effect: Just-Below Pricing Discourages Consumers to Upgrade

26 April 2022 Vlad Dovijarov
Browse the Full Issue

The NetworkSee All

JCR Best Paper 2021: An Author Interview
The Network 

JCR Best Paper 2021: An Author Interview

22 December 202112 May 2022 Markus Giesler

JCR Authors Donna Hoffman and Tom Novak on their award-winning paper.

The Ferber Award 2021
Editorial Matters The Network 

The Ferber Award 2021

30 October 202112 February 2022 Markus Giesler
Crafting the Identity Politics of Consumption
The Network 

Crafting the Identity Politics of Consumption

14 April 202126 October 2021 Markus Giesler
Our Associate Editors on Twitter
The Network 

Our Associate Editors on Twitter

13 February 20212 March 2021 Markus Giesler

Chalkboard: Resources For TeachersSee All

Consumer Culture Research in JCR: Our List
JCR Chalkboard 

Consumer Culture Research in JCR: Our List

1 March 202222 April 2022 Markus Giesler

A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.

Wordify: An Author Interview
JCR Chalkboard 

Wordify: An Author Interview

2 October 202112 February 2022 Markus Giesler
Audio Mining: An Author Interview
JCR Chalkboard 

Audio Mining: An Author Interview

28 September 202126 October 2021 Andrew Stephen
The Legitimation of Contested Products
JCR Chalkboard 

The Legitimation of Contested Products

8 February 202125 February 2021 Markus Giesler

The Authors’ TableSee All

Practice Diffusion: Insights from Surfing
The Authors' Table 

Practice Diffusion: Insights from Surfing

27 August 202126 October 2021 Stacy Wood

Practices emerge across diverse cultural and national contexts through adaptation, fueled by processes of codification and transposition.

How Do Brand Leaders Become Charismatic?
The Authors' Table 

How Do Brand Leaders Become Charismatic?

8 July 202126 October 2021 Markus Giesler
April Issue: Voices Behind the Research
The Authors' Table 

April Issue: Voices Behind the Research

9 April 202128 July 2021 Markus Giesler
How Do Platforms Empower Consumers?
The Authors' Table 

How Do Platforms Empower Consumers?

31 March 202126 October 2021 Markus Giesler

Editorial MattersSee All

How Do We Evaluate JCR Papers?
Editorial Matters 

How Do We Evaluate JCR Papers?

26 February 202124 April 2021 The Editors

At JCR, we broadly distinguish between five different types of papers, each requiring a slightly different approach.

Evaluating Conceptual Papers
Editorial Matters 

Evaluating Conceptual Papers

26 February 202121 May 2021 The Editors
Evaluating Theory-Driven Empirical Papers
Editorial Matters 

Evaluating Theory-Driven Empirical Papers

26 February 202123 April 2021 The Editors
Evaluating Substantive Phenomena Papers
Editorial Matters 

Evaluating Substantive Phenomena Papers

26 February 202124 April 2021 The Editors
Evaluating Consumer Culture Research Papers
Editorial Matters 

Evaluating Consumer Culture Research Papers

26 February 202123 April 2021 The Editors
Evaluating (Multi-)Method and Empirical Quant Papers
Editorial Matters 

Evaluating (Multi-)Method and Empirical Quant Papers

26 February 202124 April 2021 The Editors

The Pitch: Resources for JournalistsSee All

Consumption under Fragmented Stigma
Featured on Slider The Pitch 

Consumption under Fragmented Stigma

16 March 202216 March 2022 Markus Giesler

Somewhere over the Rainbow: Christian Eichert and Marius Luedicke explain why the gay community has fallen apart.

The Hidden Cost of Gaining Expertise
Featured on Slider The Pitch 

The Hidden Cost of Gaining Expertise

26 October 202126 October 2021 June Cotte
Responsibilizing Consumers: The Role of Affect
Featured on Slider The Pitch 

Responsibilizing Consumers: The Role of Affect

8 August 2021 Markus Giesler
Are Consumers More Honest in their Native Language?
The Pitch 

Are Consumers More Honest in their Native Language?

1 April 202123 April 2021 Stacy Wood

The Editors

https://youtu.be/4rF5VSL5GEo

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

More

Just a ThoughtSee All

Thank you
Featured on Slider Just a Thought 

Thank you

31 December 2021 Bernd Schmitt

Thank you to all of you. Happy new year!

Latest Tweets

Journal of Consumer Research@JCRNEWS·
12 May

Nonprofit managers tend to prefer monetary giving over time volunteered. However, donors often prefer the opposite—to offer their time. Why?

New @JCRNEWS research by @john_costello and @selinmg investigates the role of control in charitable giving.

https://consumerresearcher.com/charities

Reply on Twitter 1524776303811084289Retweet on Twitter 15247763038110842896Like on Twitter 152477630381108428912Twitter 1524776303811084289
Rebecca W. Reczek@rebecca_reczek·
12 May

Really enjoyed working with @ConversationUS on this write-up of our research…great editing to help academics translate their work! @john_costello https://theconversation.com/using-science-to-market-cookies-and-other-products-meant-for-pleasure-backfires-with-consumers-181904?utm_medium=amptwitter&utm_source=twitter

Reply on Twitter 1524771041125572608Retweet on Twitter 15247710411255726084Like on Twitter 15247710411255726086Twitter 1524771041125572608

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Mentioned This Week
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EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

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