JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.
JCR Authors Donna Hoffman and Tom Novak on their award-winning paper.
A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.
Practices emerge across diverse cultural and national contexts through adaptation, fueled by processes of codification and transposition.
At JCR, we broadly distinguish between five different types of papers, each requiring a slightly different approach.
Somewhere over the Rainbow: Christian Eichert and Marius Luedicke explain why the gay community has fallen apart.