The NetworkSee All
Our Associate Editors on Twitter
New to the Journal of Consumer Research ? Why not dialogue with our associate editors?
Chalkboard: Resources For TeachersSee All
The Legitimation of Contested Products
How do marketplace objects and their properties facilitate market legitimacy?
The Authors’ TableSee All
Retailing after Covid-19: What’s coming?
Hear from Wharton’s Barbara Kahn about the future of retailing after Covid-19. What does it take for success?
Editorial MattersSee All
Evaluating Consumer Culture Research Papers
Consumer culture research (also referred to as “CCT” research) in JCR addresses consumer behavior phenomena in their socio-cultural context.
The Pitch: Resources for JournalistsSee All
The Immersive Power of Averted Gaze
How does eye gaze direction influence advertising effectiveness? Rita Ngoc To and Vanessa M Patrick explain.
