JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.
New to the Journal of Consumer Research ? Why not dialogue with our associate editors?
How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?
Authors and author teams from the Journal of Consumer Research April issue.
At JCR, we broadly distinguish between five different types of papers, each requiring a slightly different approach.
When responsibility is a matter of affect – something that we feel.