JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.
JCR Authors Donna Hoffman and Tom Novak on their award-winning paper.
Looking for a collection of high quality, interesting research articles focused on a specific consumer research topic? Did you know
Charities should use different strategies when soliciting time and money.
At JCR, we broadly distinguish between five different types of papers, each requiring a slightly different approach.
Does the frequency at which consumers get paid influence their behavior?