JCR publishes papers of the highest quality on topics in consumer research.
University of Wisconsin-Madison sociologist Max Besbris on his new consumer analysis of the housing market.
A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.
By understanding the science behind why people talk and share, companies and organizations can get more word of mouth for their products and ideas.
Last week, “Beyond Politics: Promoting Covid-19 Vaccination in the United States” (with Kevin Schulman) was published in the New England Journal
This study explains the emergence of hybrid economies.