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Report from the ACR Conference

Report from the ACR Conference

June Cotte
The Consumption of Crowdfunding

The Consumption of Crowdfunding

Markus Giesler
JCR Inclusion Grants

JCR Inclusion Grants

June Cotte
How Do Same-Sex Couples Navigate Hysterisis?

How Do Same-Sex Couples Navigate Hysterisis?

Markus Giesler
Consumer-Driven Memorialization

Consumer-Driven Memorialization

Markus Giesler
  • Ellie J. Kyung
  • Leonard Lee
  • Keith Wilcox
  • Stefano Puntoni
  • Anat Keinan
  • Ashlee Humphreys
  • Jaideep Sengupta
  • Carey Morewedge
  • Meet Our Researchers
  • Zeynep Arsel
  • Deborah MacInnis
  • Tonya Williams Bradford
  • Gita Johar
  • Rashmi Adaval
  • Rajesh Bagchi
  • Szu-chi Huang
  • Ann McGill
  • Meet Our Researchers
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  • Russ Belk
  • Luxi Shen
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  • Ellie J. Kyung
  • Leonard Lee
  • Keith Wilcox
  • Stefano Puntoni
  • Anat Keinan
  • Ashlee Humphreys
  • Jaideep Sengupta
  • Carey Morewedge
  • Meet Our Researchers
  • Zeynep Arsel
  • Deborah MacInnis
  • Tonya Williams Bradford
  • Gita Johar
  • Rashmi Adaval
  • Rajesh Bagchi
  • Szu-chi Huang
  • Ann McGill
  • Meet Our Researchers
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  • Russ Belk
  • Luxi Shen
  • Meet Our Researchers
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Current Issue

Origin versus Substance: Competing Determinants of Disruption in Duplication Technologies

Vlad Dovijarov

The Value-Translation Model of Consumer Activism: How Consumer Watchdog Organizations Change Markets

Vlad Dovijarov

Mysterious Consumption: Preference for Horizontal (vs. Vertical) Uncertainty and the Role of Surprise

Vlad Dovijarov

How Political Ideology Shapes Preferences for Observably Inferior Products

Vlad Dovijarov

When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products

Vlad Dovijarov

Wealth in People and Places: Understanding Transnational Gift Obligations

Vlad Dovijarov

Distributions Distract: How Distributions on Attribute Filters and Other Tools Affect Consumer Judgments

Vlad Dovijarov

On or Off Track: How (Broken) Streaks Affect Consumer Decisions

Vlad Dovijarov

Spending Windfall (“Found”) Time on Hedonic versus Utilitarian Activities

Vlad Dovijarov

The Magnitude Heuristic: Larger Differences Increase Perceived Causality

Vlad Dovijarov
Browse the Full Issue

The NetworkSee All

The Ferber Award 2022

The Ferber Award 2022

June Cotte

The JCR editorial team is pleased to announce this year’s Ferber Award recipients.

JCR Best Paper 2021: An Author Interview

JCR Best Paper 2021: An Author Interview

Markus Giesler
Crafting the Identity Politics of Consumption

Crafting the Identity Politics of Consumption

Markus Giesler
Our Associate Editors on Twitter

Our Associate Editors on Twitter

Markus Giesler

Chalkboard: Resources For TeachersSee All

Consumer Culture Research in JCR: Our List

Consumer Culture Research in JCR: Our List

Markus Giesler

A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.

Teaching a PhD Seminar?

Teaching a PhD Seminar?

June Cotte
Why Consumers Value Effort in Caregiving

Why Consumers Value Effort in Caregiving

Markus Giesler
Wordify: An Author Interview

Wordify: An Author Interview

Markus Giesler

The Authors’ TableSee All

The Pursuit of Meaning

The Pursuit of Meaning

June Cotte

Nicole Mead and Lawrence Williams recently published a JCR article on consumers’ search for meaning. “The Pursuit of Meaning and

When a House is No Longer a Home

When a House is No Longer a Home

Stacy Wood
Donating Time versus Money

Donating Time versus Money

June Cotte
Consumption under Fragmented Stigma

Consumption under Fragmented Stigma

Markus Giesler

Editorial MattersSee All

How Do We Evaluate JCR Papers?

How Do We Evaluate JCR Papers?

The Editors

At JCR, we broadly distinguish between five different types of papers, each requiring a slightly different approach.

Evaluating Conceptual Papers

Evaluating Conceptual Papers

The Editors
Evaluating Theory-Driven Empirical Papers

Evaluating Theory-Driven Empirical Papers

The Editors
Evaluating Substantive Phenomena Papers

Evaluating Substantive Phenomena Papers

The Editors
Evaluating Consumer Culture Research Papers

Evaluating Consumer Culture Research Papers

The Editors
Evaluating (Multi-)Method and Empirical Quant Papers

Evaluating (Multi-)Method and Empirical Quant Papers

The Editors

The Pitch: Resources for JournalistsSee All

Payment Frequency Impacts Consumer Spending

Payment Frequency Impacts Consumer Spending

Markus Giesler

Does the frequency at which consumers get paid influence their behavior?

The Hidden Cost of Gaining Expertise

The Hidden Cost of Gaining Expertise

June Cotte
Responsibilizing Consumers: The Role of Affect

Responsibilizing Consumers: The Role of Affect

Markus Giesler
Are Consumers More Honest in their Native Language?

Are Consumers More Honest in their Native Language?

Stacy Wood

The Editors

https://youtu.be/4rF5VSL5GEo

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

More

Just a ThoughtSee All

Which Session to Attend?

Which Session to Attend?

Bernd Schmitt

In a few days, the annual Association of Consumer Research (ACR) conference will take place. Together is the theme; indeed,

JCR Newsletter

JCR Newsletter


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JCR – Altmetric

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EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

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