Consumer fascination with the past drives a diverse range of markets.
A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.
Nicole Mead and Lawrence Williams recently published a JCR article on consumers’ search for meaning. “The Pursuit of Meaning and
At JCR, we broadly distinguish between five different types of papers, each requiring a slightly different approach.
Does the frequency at which consumers get paid influence their behavior?