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Journal of Consumer Research

Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

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2022 JCR Reviewer Awards!
Featured on Slider In the News 

2022 JCR Reviewer Awards!

28 November 2022 Stacy Wood
The Pursuit of Meaning
Featured on Slider The Authors' Table 

The Pursuit of Meaning

21 November 20224 December 2022 June Cotte
The Ferber Award 2022
Editorial Matters Featured on Slider The Network 

The Ferber Award 2022

25 October 2022 June Cotte
When a House is No Longer a Home
Featured on Slider The Authors' Table 

When a House is No Longer a Home

17 October 202221 November 2022 Stacy Wood
One-Year Extension of JCR Editorial Term
Featured on Slider Policy Board 

One-Year Extension of JCR Editorial Term

26 July 202214 October 2022 Vlad Dovijarov
  • Ellie J. Kyung
  • Leonard Lee
  • Keith Wilcox
  • Stefano Puntoni
  • Anat Keinan
  • Ashlee Humphreys
  • Jaideep Sengupta
  • Carey Morewedge
  • Meet Our Researchers
  • Zeynep Arsel
  • Deborah MacInnis
  • Tonya Williams Bradford
  • Gita Johar
  • Rashmi Adaval
  • Rajesh Bagchi
  • Szu-chi Huang
  • Ann McGill
  • Meet Our Researchers
  • Meet Our Researchers
  • Russ Belk
  • Luxi Shen
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Ellie J. Kyung
  • Leonard Lee
  • Keith Wilcox
  • Stefano Puntoni
  • Anat Keinan
  • Ashlee Humphreys
  • Jaideep Sengupta
  • Carey Morewedge
  • Meet Our Researchers
  • Zeynep Arsel
  • Deborah MacInnis
  • Tonya Williams Bradford
  • Gita Johar
  • Rashmi Adaval
  • Rajesh Bagchi
  • Szu-chi Huang
  • Ann McGill
  • Meet Our Researchers
  • Meet Our Researchers
  • Russ Belk
  • Luxi Shen
  • Meet Our Researchers
  • Meet Our Researchers
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Current Issue

New Research 

The Influence of Budgets on Consumer Spending

17 January 2023 Vlad Dovijarov
New Research 

Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?

17 January 2023 Vlad Dovijarov
New Research 

The Pursuit of Meaning and the Preference for Less Expensive Options

17 January 2023 The Editors
New Research 

Brand Morphogenesis: The Role of Heterogeneous Consumer Sub-assemblages in the Change and Continuity of a Brand

17 January 2023 Vlad Dovijarov
New Research 

L’Art Pour l’Art: Experiencing Art Reduces the Desire for Luxury Goods

17 January 2023 Vlad Dovijarov
New Research 

Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change

17 January 2023 Vlad Dovijarov
New Research 

Products in Disguise: Communicating Product Benefits with Surface Mimicry

17 January 2023 Vlad Dovijarov
New Research 

Bundle Selection and Variety Seeking: The Importance of Combinatorics

17 January 2023 Vlad Dovijarov
New Research 

Dysplacement and the Professionalization of the Home

17 January 2023 Vlad Dovijarov
New Research 

There and Back Again: Bleed from Extraordinary Experiences

17 January 2023 Vlad Dovijarov
Browse the Full Issue

The NetworkSee All

JCR Best Paper 2021: An Author Interview
The Network 

JCR Best Paper 2021: An Author Interview

22 December 202112 May 2022 Markus Giesler

JCR Authors Donna Hoffman and Tom Novak on their award-winning paper.

Crafting the Identity Politics of Consumption
The Network 

Crafting the Identity Politics of Consumption

14 April 202126 October 2021 Markus Giesler
Our Associate Editors on Twitter
The Network 

Our Associate Editors on Twitter

13 February 20212 March 2021 Markus Giesler
Bolton and Scott: Smart Money
The Network 

Bolton and Scott: Smart Money

28 January 20212 March 2021 Stacy Wood

Chalkboard: Resources For TeachersSee All

Teaching a PhD Seminar?
JCR Chalkboard 

Teaching a PhD Seminar?

14 October 20229 November 2022 June Cotte

Looking for a collection of high quality, interesting research articles focused on a specific consumer research topic? Did you know

Why Consumers Value Effort in Caregiving
Featured on Slider JCR Chalkboard 

Why Consumers Value Effort in Caregiving

5 May 202212 May 2022 Markus Giesler
Consumer Culture Research in JCR: Our List
JCR Chalkboard 

Consumer Culture Research in JCR: Our List

1 March 202222 April 2022 Markus Giesler
Wordify: An Author Interview
JCR Chalkboard 

Wordify: An Author Interview

2 October 202112 February 2022 Markus Giesler

The Authors’ TableSee All

Donating Time versus Money
Featured on Slider The Authors' Table 

Donating Time versus Money

12 May 202228 May 2022 June Cotte

Charities should use different strategies when soliciting time and money.

Consumption under Fragmented Stigma
The Authors' Table 

Consumption under Fragmented Stigma

16 March 20221 June 2022 Markus Giesler
Practice Diffusion: Insights from Surfing
The Authors' Table 

Practice Diffusion: Insights from Surfing

27 August 202126 October 2021 Stacy Wood
How Do Brand Leaders Become Charismatic?
The Authors' Table 

How Do Brand Leaders Become Charismatic?

8 July 202126 October 2021 Markus Giesler

Editorial MattersSee All

How Do We Evaluate JCR Papers?
Editorial Matters 

How Do We Evaluate JCR Papers?

26 February 202124 April 2021 The Editors

At JCR, we broadly distinguish between five different types of papers, each requiring a slightly different approach.

Evaluating Conceptual Papers
Editorial Matters 

Evaluating Conceptual Papers

26 February 202121 May 2021 The Editors
Evaluating Theory-Driven Empirical Papers
Editorial Matters 

Evaluating Theory-Driven Empirical Papers

26 February 202123 April 2021 The Editors
Evaluating Substantive Phenomena Papers
Editorial Matters 

Evaluating Substantive Phenomena Papers

26 February 202124 April 2021 The Editors
Evaluating Consumer Culture Research Papers
Editorial Matters 

Evaluating Consumer Culture Research Papers

26 February 202123 April 2021 The Editors
Evaluating (Multi-)Method and Empirical Quant Papers
Editorial Matters 

Evaluating (Multi-)Method and Empirical Quant Papers

26 February 202124 April 2021 The Editors

The Pitch: Resources for JournalistsSee All

Payment Frequency Impacts Consumer Spending
Featured on Slider The Pitch 

Payment Frequency Impacts Consumer Spending

27 May 2022 Markus Giesler

Does the frequency at which consumers get paid influence their behavior?

The Hidden Cost of Gaining Expertise
Featured on Slider The Pitch 

The Hidden Cost of Gaining Expertise

26 October 202126 October 2021 June Cotte
Responsibilizing Consumers: The Role of Affect
Featured on Slider The Pitch 

Responsibilizing Consumers: The Role of Affect

8 August 2021 Markus Giesler
Are Consumers More Honest in their Native Language?
The Pitch 

Are Consumers More Honest in their Native Language?

1 April 202123 April 2021 Stacy Wood

The Editors

https://youtu.be/4rF5VSL5GEo

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

More

Just a ThoughtSee All

Which Session to Attend?
Just a Thought 

Which Session to Attend?

14 October 202221 November 2022 Bernd Schmitt

In a few days, the annual Association of Consumer Research (ACR) conference will take place. Together is the theme; indeed,

Latest Tweets

Markus Giesler @drgiesler ·
17 Jan

How do brands change in environments defined by increasing consumer heterogeneity? Susanna Molander, Jacob Ostberg, and Lisa Penaloza offer an elegant explanation based on brand morphogenesis. Access all papers in the February issue of @JCRNEWS now https://academic.oup.com/jcr/issue

Reply on Twitter 1615411234030948352 Retweet on Twitter 1615411234030948352 3 Like on Twitter 1615411234030948352 27 Twitter 1615411234030948352
Oxford Journals @oxfordjournals ·
17 Jan

Why are consumers so reluctant to utilize healthcare provided by #ArtificialIntelligence? Enjoy 2022’s Best Article Award winner from @JCRNEWS and find out more: https://bit.ly/3kc9xGT @longoni_chiara

Reply on Twitter 1615352014111899648 Retweet on Twitter 1615352014111899648 6 Like on Twitter 1615352014111899648 20 Twitter 1615352014111899648

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JCR Newsletter

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EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

Explore JCR

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