JCR publishes papers of the highest quality on topics in consumer research.
New to the Journal of Consumer Research ? Why not dialogue with our associate editors?
How do marketplace objects and their properties facilitate market legitimacy?
Hear from Wharton’s Barbara Kahn about the future of retailing after Covid-19. What does it take for success?
Consumer culture research (also referred to as “CCT” research) in JCR addresses consumer behavior phenomena in their socio-cultural context.
How does eye gaze direction influence advertising effectiveness? Rita Ngoc To and Vanessa M Patrick explain.