JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.
New to the Journal of Consumer Research ? Why not dialogue with our associate editors?
How do marketplace objects and their properties facilitate market legitimacy?
Andrew Stephen talks with Evan Weingarten and Joseph Goodman about their recent JCR meta-analysis of experiential consumption.
We want to know who is submitting work to the journal, and who is ultimately being published in JCR.
How do consumer movements continue even when their underpinning ideology becomes a threat?