JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.
JCR Authors Donna Hoffman and Tom Novak on their award-winning paper.
A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.
Somewhere over the Rainbow: Christian Eichert and Marius Luedicke explain why the gay community has fallen apart.
At JCR, we broadly distinguish between five different types of papers, each requiring a slightly different approach.
Expertise can undermine emotional reactions. But that doesn’t have to be the case.