The NetworkSee All
Our Associate Editors on Twitter
New to the Journal of Consumer Research ? Why not dialogue with our associate editors?
Chalkboard: Resources For TeachersSee All
How Do Brand Leaders Become Charismatic?
How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?
The Authors’ TableSee All
April Issue: Voices Behind the Research
Authors and author teams from the Journal of Consumer Research April issue.
Editorial MattersSee All
How Do We Evaluate JCR Papers?
At JCR, we broadly distinguish between five different types of papers, each requiring a slightly different approach.
The Pitch: Resources for JournalistsSee All
Responsibilizing Consumers: The Role of Affect
When responsibility is a matter of affect – something that we feel.
