The Pitch

Risk spirals and collective ignorance Increasingly risky subprime borrowing, rise in the number of botched plastic surgeries carried out in

Does the frequency at which consumers get paid influence their behavior?

Expertise can undermine emotional reactions. But that doesn’t have to be the case.

Using a foreign language makes lying appear less self-diagnostic, thereby increasing or decreasing lying depending on which aspect of the self is salient.

Does typography influence consumers’ interpretations of brand logos? Do these interpretations differ between cultures?

A successful persuasion attempt is most likely to result from vocal tones denoting (1) focus, (2) low stress, and (3) stable emotions.

How does eye gaze direction influence advertising effectiveness? Rita Ngoc To and Vanessa M Patrick explain.

When, why, and how do consumers cope with a status threat by choosing to “pivot” to alternative domains?