When Consumers Ignore Risk
Risk spirals and collective ignorance Increasingly risky subprime borrowing, rise in the number of botched plastic surgeries carried out in
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The Pitch
Ideas for media journalists.
Payment Frequency Impacts Consumer Spending
Does the frequency at which consumers get paid influence their behavior?
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The Hidden Cost of Gaining Expertise
Expertise can undermine emotional reactions. But that doesn’t have to be the case.
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Responsibilizing Consumers: The Role of Affect
When responsibility is a matter of affect – something that we feel.
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Are Consumers More Honest in their Native Language?
Using a foreign language makes lying appear less self-diagnostic, thereby increasing or decreasing lying depending on which aspect of the self is salient.
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Regenerating Consumer Movement Solidarity
How do consumer movements continue even when their underpinning ideology becomes a threat?
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Compact Logos Signal Product Safety
Does typography influence consumers’ interpretations of brand logos? Do these interpretations differ between cultures?
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How Vocal Tones Impact Persuasion
A successful persuasion attempt is most likely to result from vocal tones denoting (1) focus, (2) low stress, and (3) stable emotions.
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The Immersive Power of Averted Gaze
How does eye gaze direction influence advertising effectiveness? Rita Ngoc To and Vanessa M Patrick explain.
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Status Pivoting
When, why, and how do consumers cope with a status threat by choosing to “pivot” to alternative domains?
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