Payment Frequency Impacts Consumer Spending
Does the frequency at which consumers get paid influence their behavior?
Read MoreIdeas for media journalists.
Does the frequency at which consumers get paid influence their behavior?
Read MoreExpertise can undermine emotional reactions. But that doesn’t have to be the case.
Read MoreWhen responsibility is a matter of affect – something that we feel.
Read MoreUsing a foreign language makes lying appear less self-diagnostic, thereby increasing or decreasing lying depending on which aspect of the self is salient.
Read MoreHow do consumer movements continue even when their underpinning ideology becomes a threat?
Read MoreDoes typography influence consumers’ interpretations of brand logos? Do these interpretations differ between cultures?
Read MoreA successful persuasion attempt is most likely to result from vocal tones denoting (1) focus, (2) low stress, and (3) stable emotions.
Read MoreHow does eye gaze direction influence advertising effectiveness? Rita Ngoc To and Vanessa M Patrick explain.
Read MoreWhen, why, and how do consumers cope with a status threat by choosing to “pivot” to alternative domains?
Read MoreThis study explains the emergence of hybrid economies.
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