Payment Frequency Impacts Consumer Spending
Does the frequency at which consumers get paid influence their behavior?
The Pitch
Ideas for media journalists.
The Hidden Cost of Gaining Expertise
Expertise can undermine emotional reactions. But that doesn’t have to be the case.
Responsibilizing Consumers: The Role of Affect
When responsibility is a matter of affect – something that we feel.
Are Consumers More Honest in their Native Language?
Using a foreign language makes lying appear less self-diagnostic, thereby increasing or decreasing lying depending on which aspect of the self is salient.
Regenerating Consumer Movement Solidarity
How do consumer movements continue even when their underpinning ideology becomes a threat?
Compact Logos Signal Product Safety
Does typography influence consumers’ interpretations of brand logos? Do these interpretations differ between cultures?
How Vocal Tones Impact Persuasion
A successful persuasion attempt is most likely to result from vocal tones denoting (1) focus, (2) low stress, and (3) stable emotions.
The Immersive Power of Averted Gaze
How does eye gaze direction influence advertising effectiveness? Rita Ngoc To and Vanessa M Patrick explain.
Status Pivoting
When, why, and how do consumers cope with a status threat by choosing to “pivot” to alternative domains?
The Hybrid Economies of Collaborative Networks
This study explains the emergence of hybrid economies.