Using a foreign language makes lying appear less self-diagnostic, thereby increasing or decreasing lying depending on which aspect of the self is salient.
Platforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.
How do consumer movements continue even when their underpinning ideology becomes a threat?
Does typography influence consumers’ interpretations of brand logos? Do these interpretations differ between cultures?
A successful persuasion attempt is most likely to result from vocal tones denoting (1) focus, (2) low stress, and (3) stable emotions.
How does eye gaze direction influence advertising effectiveness? Rita Ngoc To and Vanessa M Patrick explain.
When, why, and how do consumers cope with a status threat by choosing to “pivot” to alternative domains?
This study explains the emergence of hybrid economies.
Valentine’s Day on your mind? Or on your heart? Here are some fascinating findings on how and why we give gifts!
This article explores the consequences of psychological ownership going beyond the specific relationship with the possession to guide behavior in unrelated situations.