JCR Revises Contribution Statement
Authors should highlight the consumer relevance of the submitted manuscript.
Editorial Matters
Comments and insights from the JCR editorial team.
JCR’s Data Policy in Practice
How do we approach research ethics and data transparency at the Journal of Consumer Research? A primer from the editors.
DEI: Who Currently Publishes in JCR?
Recent DEI results about JCR authors from Michel Pham and Columbia University doctoral student Jacqueline Pan.
Measuring DEI at JCR
We want to know who is submitting work to the journal, and who is ultimately being published in JCR.
How Do We Evaluate JCR Papers?
At JCR, we broadly distinguish between five different types of papers, each requiring a slightly different approach.
Evaluating Conceptual Papers
Conceptual papers in JCR focus on new ideas and frameworks for understanding consumer behavior.
Evaluating Theory-Driven Empirical Papers
Theory-driven empirical papers in JCR aim to test (or extend) consumer-relevant theories.
Evaluating Substantive Phenomena Papers
Substantive phenomena papers provide insights into an important consumer behavior phenomenon.
Evaluating Consumer Culture Research Papers
Consumer culture research in JCR addresses consumer behavior phenomena in their socio-cultural context.
Evaluating (Multi-)Method and Empirical Quant Papers
Methodology, multi-method, and empirical “quant” papers in JCR focus on data and/or methodology.