How do we approach research ethics and data transparency at the Journal of Consumer Research? A primer from the editors.
Recent DEI results about JCR authors from Michel Pham and Columbia University doctoral student Jacqueline Pan.
We want to know who is submitting work to the journal, and who is ultimately being published in JCR.
At JCR, we broadly distinguish between five different types of papers, each requiring a slightly different approach.
Conceptual papers in JCR focus on new ideas and frameworks for understanding consumer behavior.
Theory-driven empirical papers in JCR aim to test (or extend) consumer-relevant theories.
Substantive phenomena papers provide insights into an important consumer behavior phenomenon.
Consumer culture research in JCR addresses consumer behavior phenomena in their socio-cultural context.
Methodology, multi-method, and empirical “quant” papers in JCR focus on data and/or methodology.
Discussing central elements of our editorial strategy for JCR with our new Editorial Review Board.