Tutorials in Consumer Research

JCR‘s “Tutorials in Consumer Research” series features topic experts who provide insight into conceptual and methodological aspects of research. These author perspectives provide researchers with some help and insight on approaches to conducting high-quality research.

“Tutorials in Consumer Research” have not been peer reviewed by additional experts in the field and do not necessarily represent journal policy.

Published Tutorials

Increasing the Power of Your Study by Increasing the Effect Size
Tom Meyvis, Stijn M J Van Osselaer
DOI: 10.1093/jcr/ucx110 First published online: 14 November 2017

Asking Questions with Reflexive Focus: A Tutorial on Designing and Conducting Interviews
Zeynep Arsel
DOI: 10.1093/jcr/ucx096 First published online: 5 September 2017

Meaningful Mediation Analysis: Plausible Causal Inference and Informative Communication
Rik Pieters
DOI: 10.1093/jcr/ucx081 First published online: 19 July 2017

Keeping It Real in Experimental Research—Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior
Andrea C. Morales, On Amir, Leonard Lee
DOI: 10.1093/jcr/ucx048 First published online: 13 March 2017

MTurk Character Misrepresentation: Assessment and Solutions
Kathryn Sharpe Wessling, Joel Huber, Oded Netzer
DOI: 10.1093/jcr/ucx053 First published online: 17 April 2017

Crowdsourcing Consumer Research
Joseph K. Goodman, Gabriele Paolacci
DOI: 10.1093/jcr/ucx047 First published online: 22 February 2017

Single-Paper Meta-Analysis: Benefits for Study Summary, Theory Testing, and Replicability
Blakeley B. McShane, Ulf Böckenholt
DOI: 10.1093/jcr/ucw085 First published online: 23 January 2017

A Field Guide for the Review Process: Writing and Responding to Peer Reviews
Rajesh Bagchi, Lauren Block, Rebecca W. Hamilton, Julie L. Ozanne
DOI: 10.1093/jcr/ucw066 First published online: 4 November 2016

Process Theorization in Cultural Consumer Research
Markus Giesler, Craig J. Thompson
DOI: 10.1093/jcr/ucw047 First published online: 22 August 2016

Knowledge Creation and Knowledge Appreciation in Deductive-Conceptual Consumer Research
Chris Janiszewski, Aparna A. Labroo, Derek D. Rucker
DOI: 10.1093/jcr/ucw023 First published online: 13 July 2016

Markus Giesler

Markus is an associate professor of marketing at the Schulich School of Business and a member of the JCR editorial team.

Markus Giesler has 24 posts and counting. See all posts by Markus Giesler