Editorial Leadership

Bernd Schmitt, Editor-in-Chief
Columbia Business School

Bernd Schmitt is Editor-in-Chief of the Journal of Consumer Research. He is the Robert D. Calkins Professor of International Business and Faculty Director of the Center on Global Brand Leadership at Columbia Business School in New York. He has authored or co-authored more than 70 articles on consumer behavior, branding, technology, linguistics, and social psychology, as well as numerous chapters in academic books and several business books. His academic articles have appeared in Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Psychology, Journal of Personality and Social Psychology, and others. Professor Schmitt has also spent several months teaching and researching in Beijing, Hong Kong, Madrid, Munich, Seoul, Shanghai, and Singapore.


June Cotte, Editor
Ivey Business School

June Cotte is Professor of Marketing at the Ivey Business School. Her diverse, multi-method research interests include how people perceive time and how that influences their behavior. Her research has appeared in the Journal of Consumer Research, Journal of Consumer Psychology, MIT/Sloan Management Review, the Wall Street Journal, as well as in other academic journals and books, and she has garnered more than $1.1 million in research grants for her work. Professor Cotte is President of the Association for Consumer Research and Past Chair of the American Marketing Association’s Consumer Behavior Special Interest Group (CBSIG). In addition, she is a formidable proponent of women in academia; she co-founded the “Designing Your Career in the Marketing Academy” initiative, which is designed for female early career marketing scholars.


Markus Giesler

Markus Giesler, Editor
Schulich School of Business

Markus Giesler is an associate professor of marketing at the Schulich School of Business, York University. His research, which examines how markets dynamically shape human behavior, often in the context of new technologies, has been published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing and received extensive coverage in media outlets such as The New York Times, Wired, Bloomberg Businessweek, and Time Magazine. He has been named an MSI Scholar by the Marketing Science Institute, “one of the best recognized experts studying high-technology consumer behavior” by Wired, and a “40 under 40” professor by Poets & Quants. Prior to his JCR editorship, he served as an associate editor at the Journal of Marketing and on the editorial review boards of the Journal of Consumer Research, Journal of Consumer Psychology, Consumption, Markets and Culture, Marketing Letters, and Business & Society.


Andrew Stephen, Editor
Saïd Business School

Andrew Stephen is the L’Oréal Professor of Marketing, Associate Dean of Research, and Director of the Oxford Future of Marketing Initiative at the Saïd Business School, University of Oxford. His research, predominantly on topics that lie at the intersections of consumer behavior, digital technologies, and marketing communications have appeared in leading journals such as Journal of Consumer ResearchJournal of Marketing, Journal of Marketing ResearchMarketing ScienceInternational Journal of Research in MarketingHarvard Business Review, and Journal of the Academy of Marketing Science. His research has received a number of awards, and he was honored by the Marketing Science Institute both as an MSI Young Scholar and as an MSI Scholar. Prior to his JCR editorship, he was co-editor of the International Journal of Research in Marketing. Within the marketing profession, he serves in an advisory capacity to a number of organizations, such as the Institute for Real Growth (board member), General Assembly (marketing standards board member), and Teradata (advanced analytics council).


Stacy Wood

Stacy Wood, Editor
NC State University

Stacy Wood is the Langdon Distinguished University Professor of Marketing, NC State, and the Executive Director of the Consumer Innovation Collaborative. Her research explores the human side of innovation—how people learn about, adopt, adapt to, or reject new things—from high tech products to societal trends. Dr. Wood is a multi-methodologist with published work in top journals using behavioral experiments, ethnography, mathematical models, and physiological metrics (e.g., fMRI). Her awards in research include the 1997 MSI–H. Paul Root Award for the JM paper that made the most significant contribution to marketing practice, the 2005 AMA-Louis W. Stern Award for best paper in marketing and channels, 2005 Marketing Science Institute Young Scholar, and runner-up for the 2010 Park Prize for Best Paper, JCP. She co-chaired the 2014 Association for Consumer Research (ACR) North American conference and was elected ACR President in 2018. 


Special Guest Editor: Richard J. Lutz
University of Florida

Professor Lutz is serving as the journal’s special guest editor for a three-year term beginning July 1, 2019 under the journal’s editor publication policy. Professor Lutz is the J.C. Penney Professor of Marketing in the Warrington College of Business at the University of Florida. He served with distinction as editor of JCR from 1987 to 1990. He is a long-term member of the JCR ERB; a past president of ACR and the JCR Policy Board; an ACR, AMA, and SCP Fellow; and one of the most respected scholars in our field.


Managing Editor: Vladimir Dovijarov

Journal of Consumer Research Inc.
1658 N. Milwaukee Ave.
Ste B PMB 300
Chicago, IL 60647-5652


From the Editors-Elect

Who are we as a team? We have individual expertise in multiple research methodologies and a shared conceptual interest in many topics—consumer experience, choice, information processing, communications, innovation, community-building, and culture, to name a few. Most importantly, we believe in the important insights that come from JCR research and are passionate about increasing the use of these findings in the world.

We hope to help authors share insights post-publication through an increased digital presence and will strive to provide agency, consistency, and timeliness for all authors in the review process. We love the JCR community and want to warmly welcome consumer researchers from many disciplines.

As JCR nears its 50th year, we will be excited to celebrate the foresight of the founders in creating a journal of multiple perspectives united to understand consumption as integral to the human experience and critical to human well-being—exploring what it means to choose and to choose wisely in any enterprise. Ultimately, we believe in JCR‘s future as a growing, vibrant, diverse, and multi-disciplinary platform of insights that are translated to the world.


Past Editors

Jeff Inman, 2018-2020

Meg Campbell, 2018-2020

Amna Kirmani, 2018-2020

Linda Price, 2018-2020

Darren Dahl, 2014-2017

Eileen Fischer, 2014-2017

Gita Johar, 2014-2017

Vicki Morwitz, 2014-2017

Mary Frances Luce, 2011-2014

Ann McGill, 2009-2014

Laura Peracchio, 2011-2014

John Deighton, 2005-2011

Deborah MacInnis, 2009-2011

Baba Shiv, 2009-2011

Dawn Iacobucci, 2003-2005

David Glen Mick, 1999-2003

Robert Burnkrant, 1996-1999

Brian Sternthal, 1993-1996

Kent Monroe, 1990-1993

Richard Lutz, 1987-1990

James Bettman, 1982-1987

Harold Kassarjian, 1982-1987

Seymour Sudman, 1981-1982

Robert Ferber, 1977-1981

Ronald Frank, 1972-1977