Teaching a PhD Seminar?
Looking for a collection of high quality, interesting research articles focused on a specific consumer research topic? Did you know
JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.
Teaching Materials related to published research.
Looking for a collection of high quality, interesting research articles focused on a specific consumer research topic? Did you know
Products making caregiving easier come with a cost: consumers may feel they have not exerted enough effort.
A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.
A JCR podcast on Wordify, a new methodological tool for discovering and differentiating consumer vocabularies.
Mining and capturing online persuasion at scale using a new automatic audio mining method.
How do marketplace objects and their properties facilitate market legitimacy?
How has the American citizen-consumer subject been created since the 1980s?
The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.
The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.
Tutorials in Consumer Research feature key conceptual and methodological insights from JCR topic experts.