How Do Brand Leaders Become Charismatic?
How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?
JCR Chalkboard
Teaching Materials related to published research.
Crafting the Identity Politics of Consumption
How do consumers whose identities have been devalued set out to contest this devaluation without becoming activists?
The Legitimation of Contested Products
How do marketplace objects and their properties facilitate market legitimacy?
Consumers: A Presidential Design Concern
How has the American citizen-consumer subject been created since the 1980s?
Consumer Culture Research in JCR: Our List
A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.
For Your MBA Class: How Important is Financial Well-being?
The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.
For Your MBA Class: Consumer Places Post-Pandemic
The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.
Tutorials in Consumer Research
Tutorials in Consumer Research feature key conceptual and methodological insights from JCR topic experts.
JCR Papers for Your Ph.D. Course
Teaching a doctoral seminar in consumer behavior? Consider adding these highly influential papers to your syllabus!
For Your MBA Class: Cultural Differences in Coupon Use
The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.