Consumer Culture Research in JCR: Our List
A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.
Read MoreTeaching Materials related to published research.
A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.
Read MoreLooking for a collection of high quality, interesting research articles focused on a specific consumer research topic? Did you know
Read MoreProducts making caregiving easier come with a cost: consumers may feel they have not exerted enough effort.
Read MoreA JCR podcast on Wordify, a new methodological tool for discovering and differentiating consumer vocabularies.
Read MoreMining and capturing online persuasion at scale using a new automatic audio mining method.
Read MoreHow do marketplace objects and their properties facilitate market legitimacy?
Read MoreHow has the American citizen-consumer subject been created since the 1980s?
Read MoreThe JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.
Read MoreThe JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.
Read MoreTutorials in Consumer Research feature key conceptual and methodological insights from JCR topic experts.
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