Consumer Culture Research in JCR: Our List
A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.
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JCR Chalkboard
Teaching Materials related to published research.
Teaching a PhD Seminar?
Looking for a collection of high quality, interesting research articles focused on a specific consumer research topic? Did you know
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Why Consumers Value Effort in Caregiving
Products making caregiving easier come with a cost: consumers may feel they have not exerted enough effort.
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Wordify: An Author Interview
A JCR podcast on Wordify, a new methodological tool for discovering and differentiating consumer vocabularies.
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Audio Mining: An Author Interview
Mining and capturing online persuasion at scale using a new automatic audio mining method.
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The Legitimation of Contested Products
How do marketplace objects and their properties facilitate market legitimacy?
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Consumers: A Presidential Design Concern
How has the American citizen-consumer subject been created since the 1980s?
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For Your MBA Class: How Important is Financial Well-being?
The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.
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For Your MBA Class: Consumer Places Post-Pandemic
The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.
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Tutorials in Consumer Research
Tutorials in Consumer Research feature key conceptual and methodological insights from JCR topic experts.
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