Teaching a PhD Seminar?
Looking for a collection of high quality, interesting research articles focused on a specific consumer research topic? Did you know
JCR Chalkboard
Teaching Materials related to published research.
Why Consumers Value Effort in Caregiving
Products making caregiving easier come with a cost: consumers may feel they have not exerted enough effort.
Consumer Culture Research in JCR: Our List
A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.
Wordify: An Author Interview
A JCR podcast on Wordify, a new methodological tool for discovering and differentiating consumer vocabularies.
Audio Mining: An Author Interview
Mining and capturing online persuasion at scale using a new automatic audio mining method.
The Legitimation of Contested Products
How do marketplace objects and their properties facilitate market legitimacy?
Consumers: A Presidential Design Concern
How has the American citizen-consumer subject been created since the 1980s?
For Your MBA Class: How Important is Financial Well-being?
The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.
For Your MBA Class: Consumer Places Post-Pandemic
The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.
Tutorials in Consumer Research
Tutorials in Consumer Research feature key conceptual and methodological insights from JCR topic experts.