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Journal of Consumer Research
  • Explore Our Research
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Author: Min Thapa

Using Cultural Repertoires during Unsettled Times – By Ye (Nicole) Yang, Julie L Ozanne, and Marcus Phipps

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Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments – By Marisabel Romero, Adam W Craig, Milica Mormann, and Anand Kumar

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Retail Karma: How Our Shopping Sins Influence Evaluation of Service Failures – By Ran Li, Meng Zhang, and Pankaj Aggarwal

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Becoming Nature: Classifying Encounters in Interspecies Contact Zones – By Annetta Grant, Robin Canniford, and Avi Shankar

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The Editors

Oleg Urminsky, University of Chicago
Giana M. Eckhardt, King’s College London
Jacob Goldenberg, Reichman University
Meg Meloy, Penn State
Stephen Spiller, University of California Los Angeles

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Just a ThoughtSee All

Don’t Exhaust Your Reader

Don’t Exhaust Your Reader

Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

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EDITORS: Oleg Urminsky, Giana Eckhardt, Jacob Goldenberg, Meg Meloy, Stephen Spiller

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