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Journal of Consumer Research
  • Explore Our Research
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Author: Min Thapa

Using Cultural Repertoires during Unsettled Times – By Ye (Nicole) Yang, Julie L Ozanne, and Marcus Phipps

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Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments – By Marisabel Romero, Adam W Craig, Milica Mormann, and Anand Kumar

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Retail Karma: How Our Shopping Sins Influence Evaluation of Service Failures – By Ran Li, Meng Zhang, and Pankaj Aggarwal

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Becoming Nature: Classifying Encounters in Interspecies Contact Zones – By Annetta Grant, Robin Canniford, and Avi Shankar

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The Editors

Oleg Urminsky, University of Chicago
Ellie J. Kyung, Babson College
Jacob Goldenberg, Reichman University
Meg Meloy, Pennsylvania State University
Daiane Scaraboto, University of Melbourne
Stephen Spiller, University of California, Los Angeles

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Just a ThoughtSee All

Don’t Exhaust Your Reader

Don’t Exhaust Your Reader

Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

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EDITORS: Oleg Urminsky, Giana Eckhardt, Jacob Goldenberg, Meg Meloy, Stephen Spiller

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