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Author: Vlad Dovijarov

Editors-Elect: 2025–2028

Vlad Dovijarov 2179 Views

On behalf of the Policy Board of the Journal of Consumer Research, I am delighted to announce the journal’s next

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JCR Misconduct Policies: A Note from the Policy Board

Vlad Dovijarov 2695 Views

Over the last five years, the Policy Board of the Journal of Consumer Research has dedicated significant efforts to enhance

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Origin versus Substance: Competing Determinants of Disruption in Duplication Technologies

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The Value-Translation Model of Consumer Activism: How Consumer Watchdog Organizations Change Markets

Vlad Dovijarov 0 Views
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Mysterious Consumption: Preference for Horizontal (vs. Vertical) Uncertainty and the Role of Surprise

Vlad Dovijarov 0 Views
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How Political Ideology Shapes Preferences for Observably Inferior Products

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When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products

Vlad Dovijarov 0 Views
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Wealth in People and Places: Understanding Transnational Gift Obligations

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Distributions Distract: How Distributions on Attribute Filters and Other Tools Affect Consumer Judgments

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On or Off Track: How (Broken) Streaks Affect Consumer Decisions

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The Editors

https://youtu.be/4rF5VSL5GEo

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

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Just a ThoughtSee All

Don’t Exhaust Your Reader

Don’t Exhaust Your Reader

Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

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EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

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