Editorial: Improving Our Scientific Understanding of Consumer Behavior
“The Journal of Consumer Research is an anomaly in the ‘house of intellect’. Its primary objective is to serve as
Read More“The Journal of Consumer Research is an anomaly in the ‘house of intellect’. Its primary objective is to serve as
Read MoreAs of January 1, 2025, the Journal of Consumer Research (JCR) will consider submissions in two additional formats: Registered Reports
Read MoreWe are pleased to announce the new slate of Associate Editors (AEs) and the Editorial Review Board (ERB) for the
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