Congratulations to the new JMR Editors!
The Journal of Marketing Research has announced its new incoming Editorial team, which includes Simon Blanchard and Manoj Thomas,
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Author: Oleg Urminsky
The Contrast Pressures on Consumer-Level Food Waste During a Pandemic: The Impact of Infection Salience Versus Lockdown Salience
Huachao Gao The Contrast Pressures on Consumer-Level Food Waste During a Pandemic: The Impact of Infection Salience Versus Lockdown Salience
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Positive Contrast Scope Insensitivity
Guy Voichek
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When Is Digital Censorship Permissible? A Conversation Norms Account
Tami Kim Every day, millions of photos, videos, and comments are posted
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The GenAI Future of Consumer Research
Ming-Hui Huang,Roland T Rust In their 2025 article, The GenAI Future of Consumer Research, Huang and Rust explore
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Ideation with Generative AI—in Consumer Research and Beyond
Julian De Freitas , Gideon Nave , Stefano Puntoni Looking for a guide on how to use large language
Read MoreAcademic Freedom, Diversity, Equity and Inclusion at the Journal of Consumer Research
The Journal of Consumer Research (JCR) is an independent academic journal that remains dedicated to improving academic freedom, diversity, equity,
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