Editor announcement
We are saddened to announce that Giana M. Eckhardt has decided to step down as Co-Editor of the Journal of Consumer
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Congratulations to the new JMR Editors!
The Journal of Marketing Research has announced its new incoming Editorial team, which includes Simon Blanchard and Manoj Thomas,
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The Contrast Pressures on Consumer-Level Food Waste During a Pandemic: The Impact of Infection Salience Versus Lockdown Salience
Huachao Gao The Contrast Pressures on Consumer-Level Food Waste During a Pandemic: The Impact of Infection Salience Versus Lockdown Salience
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Positive Contrast Scope Insensitivity
Guy Voichek
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When Is Digital Censorship Permissible? A Conversation Norms Account
Tami Kim Every day, millions of photos, videos, and comments are posted
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The GenAI Future of Consumer Research
Ming-Hui Huang,Roland T Rust In their 2025 article, The GenAI Future of Consumer Research, Huang and Rust explore
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Ideation with Generative AI—in Consumer Research and Beyond
Julian De Freitas , Gideon Nave , Stefano Puntoni Looking for a guide on how to use large language
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