Author: Vlad Dovijarov

Abstract Using a sample of individuals who hold target retirement funds (TRFs), we examine how people use arithmetic to estimate

Abstract Consumers monitor their goal progress to know how much effort they need to invest to achieve their goals. However,

Abstract Previous research has highlighted the effects of receiving interpersonal touch on persuasion. In contrast, we examine initiating touch. Individuals

Abstract Entrepreneurs are increasingly relying on online crowdfunding—the use of online platforms to raise money from a large number of

Abstract Companies can create value by differentiating their products and services along quantitative attributes. Existing research suggests that consumers’ tendency