Which Session to Attend?
In a few days, the annual Association of Consumer Research (ACR) conference will take place. Together is the theme; indeed,
Read MoreIn a few days, the annual Association of Consumer Research (ACR) conference will take place. Together is the theme; indeed,
Read MoreGreat papers focus on the essence of a theory or consumer problem and provide a compelling solution.
Read MoreThree binding rules that some authors try to break at times.
Read MoreWhen you don’t have a great mediator, I suggest you just stick to the effect.
Read MoreAs authors, we dread writing the final pages; as reviewers, we just want to be done.
Read MoreEIC Bernd Schmitt interviews Aimee Drolet about her quantitative scale measuring preference for moderation.
Read MoreLook at the paper from a bird’s eye perspective, and insert figures and tables to tell your story.
Read MoreWhat’s your one BIG contribution that might change the world of consumer research?
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