Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.
Thank you to all of you. Happy new year!
Three binding rules that some authors try to break at times.
When you don’t have a great mediator, I suggest you just stick to the effect.
As authors, we dread writing the final pages; as reviewers, we just want to be done.
EIC Bernd Schmitt interviews Aimee Drolet about her quantitative scale measuring preference for moderation.
The editorial team recently posted Quick Do’s and Don’ts for reviewers.
Look at the paper from a bird’s eye perspective, and insert figures and tables to tell your story.
What’s your one BIG contribution that might change the world of consumer research?