The Pursuit of Meaning
Nicole Mead and Lawrence Williams recently published a JCR article on consumers’ search for meaning. “The Pursuit of Meaning and
JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.
Nicole Mead and Lawrence Williams recently published a JCR article on consumers’ search for meaning. “The Pursuit of Meaning and