The Pursuit of Meaning
Nicole Mead and Lawrence Williams recently published a JCR article on consumers’ search for meaning. “The Pursuit of Meaning and
JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.
Nicole Mead and Lawrence Williams recently published a JCR article on consumers’ search for meaning. “The Pursuit of Meaning and
The JCR editorial team is pleased to announce this year’s Ferber Award recipients.
Looking for a collection of high quality, interesting research articles focused on a specific consumer research topic? Did you know
Charities should use different strategies when soliciting time and money.
Expertise can undermine emotional reactions. But that doesn’t have to be the case.
Recent DEI results about JCR authors from Michel Pham and Columbia University doctoral student Jacqueline Pan.
Editor June Cotte talks with Ju Yajin Wang and Amna Kirmani about their joint JCR research (along with Xiaolin Li).
We want to know who is submitting work to the journal, and who is ultimately being published in JCR.
How does eye gaze direction influence advertising effectiveness? Rita Ngoc To and Vanessa M Patrick explain.
When, why, and how do consumers cope with a status threat by choosing to “pivot” to alternative domains?