thought1 Archives - Journal of Consumer Research

Fewer Contributions, Please!

5 February 202123 February 2021 Bernd Schmitt 1362 Views thought1

What’s your one BIG contribution that might change the world of consumer research?

How do brand leaders become charismatic?

Verena Wieser, @mariusluedicke, and Andrea Hemetsberger conducted an in-depth case study examining the ways in which brand leaders interact with and synchronize various stakeholder groups and brand elements.

https://consumerresearcher.com/charisma

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Journal of Consumer Research @JCRNEWS·

7 Jul

Retail displays are designed to captivate the senses and elicit browsing behavior—but for whom?

@JCRNEWS research by Mathias Streicher, Zachary Estes, and Oliver B Büttner finds that our attention affects in-store exploration and unplanned purchasing.

https://doi.org/10.1093/jcr/ucaa054

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