thought1 Archives - Journal of Consumer Research

Fewer Contributions, Please!

5 February 202123 February 2021 Bernd Schmitt 1790 Viewsthought1

What’s your one BIG contribution that might change the world of consumer research?

Mentioned This Week

Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth
- Article in Journal of Consumer Research
- December 2021
- 6 mentions in the past week

Most Mentions

How Warnings about False Claims Become Recommendations
- Article in Journal of Consumer Research
- March 2005
- 0 mentions in the past week

Highest Score

Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition
- Article in Journal of Consumer Research
- December 2012
- 1 mentions in the past week

The Latest

Almost Equal: Consumption under Fragmented Stigma
- Article in Journal of Consumer Research
- January 2022
- 2 mentions in the past week