thought1 Archives - Journal of Consumer Research

Fewer Contributions, Please!

Bernd Schmitt 4168 Views

What’s your one BIG contribution that might change the world of consumer research?

Mentioned This Week

The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes
- Article in Journal of Consumer Research
- February 2010
- 3 mentions in the past week

Most Mentions

The Influence of Budgets on Consumer Spending
- Article in Journal of Consumer Research
- June 2022
- 0 mentions in the past week

Highest Score

Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition
- Article in Journal of Consumer Research
- December 2012
- 0 mentions in the past week

The Latest

Does Using a Pink Product Increase Men’s Support for Women? How Product Usage Influences Perspective-Taking
- Article in Journal of Consumer Research
- April 2025
- 0 mentions in the past week