When submitting a manuscript in ScholarOne, authors must select at least one keyword from each of the categories below.

Select up to two Basic Disciplines and up to five keywords in each of the other categories (Theoretical Topics, Substantive Topics, and Methods).

Basic Disciplines	Theoretical Topics
Anthropology	Acculturation
Biology	ANT and Assemblage Theory
Computer Science	Affect and Emotion
Economics	Attention and Search
History	Attitudes and Beliefs
Linguistics and Semiology	Automaticity/Nonconscious Processes
Psychology	Behavioral Economics and Decision Making
Philosophy	Categorization
Sociology	Choice
Statistics	Cognition
	Consumer Culture Theory (CCT)
	Consumer Expertise
	Consumer Subcultures
	Context Effects
	Consumer Strategy
	Creativity and Innovation
	Deception and Honesty
	Decision Making
	Developmental Theories
	Economic Theories and Analysis
	Embodied Cognition
	Evolutionary Psychology
	Fluency
	Goals and Motivation
	Happiness and Well-Being
	Heuristics
	Impression Management
	Individual Differences
	Inferences
	Information Processing
	Institutional Theory
	Intertemporal Preferences
	Involvement
	Knowledge
	Lay Theories
	Learning
	Macro Consumer Behavior
	Market System Dynamics
	Materiality and Possessions
	Memory
	Mental Accounting
	Metacognition
	Morality and Ethics
	Mortality
	Motivated Reasoning
	Neuroscience
	Personality
	Persuasion
	Philosophy of Science
	Political Ideology
	Power
	Practice Theory
	Regulatory Focus
	Resource Theory
	Risk and Uncertainty
	Self and Identity
	Semiotics
	Social Capital
	Social Class
	Social Influence and Norms
	Sociological Theories
	Stereotypes
	Symbolic Consumption
	Values
	Visualization/Imagery

 

Substantive Topics	Methods
Advertising	Analytic Modeling
Aesthetics and Taste	Bayesian Analysis
Aging Consumers	Categorical Data Analysis
Artificial Intelligence and Robots	Choice Models
Augmented/Virtual Reality	Cluster Analysis
Branding	Computational Linguistics
Children	Computer Vision
Conspicuous Consumption and Luxury	Conceptual Study
Consumer Experience	Conjoint Analysis
Consumer Finances	Content Analysis
Consumer Relationships	Depth Interviews
Consumer Technology Interaction	Discourse Analysis
Corporate Social Responsibility	Econometrics
Cross-Cultural Studies	Ethnography
Design	Experimental Design/Analysis
Digital Marketing	Eye Tracking
Experiential and Indulgent Consumption	Hermeneutics and Phenomenology
Fairness	Literary Criticism
Food and Nutrition	Longitudinal Data Analysis
Gender, Race, and Ethnicity	Mediation Analysis
Gift Giving	Meta-Analysis
Globalization	Multi-Level Models
Group Dynamics	Multivariate Data Analysis
Health and Well-Being	Narrative Analysis
Illicit Consumption	Netnography / Social Media Analysis
Impulsive Consumption	Network Analysis
Marketing Communications	Neuroscientific Methods
Materialism	Optimization
Music	Physiological Methods
Numerical Cognition	Process Theorization
Packaging and Labeling	Projective Techniques
Persuasion Knowledge	Psychometrics and Scale Development
Poverty and Inequality	Qualitative Analysis and Interpretation
Pricing	Response Latency Analysis
Privacy	Simulation
Promotions	Structural Equation Models
Prosocial Behavior	Survey Research
Public Policy Issues	Text and Visual Mining
Religion
Retailing
Consumer Satisfaction
Sensory Marketing
Services
Social Media and Networks
Sustainability and Green Consumption
Transformative Consumer Research
Variety Seeking
Word of Mouth and User Generated Content