The primary objective of the JCR editorial review process is to ensure that each submitted manuscript is evaluated rigorously, equitably, and in accordance with criteria appropriate for its source discipline, perspective, and method. JCR aspires to publish the highest-quality scholarship relevant to consumption. The journal seeks to publish articles that speak to a multi-disciplinary audience while exhibiting quality commensurate with the best research.
The future of JCR and the consumer behavior field depend on our peer reviewers, who consistently approach their volunteer duties in a generous and respectful manner. Quality reviews reflect a positive and scholarly attitude as well as a rigorous and punctual evaluation of the manuscript.
Roles in the Process
The role of the editor-in-chief is to assign the submitted paper to an editor who assigns it to an associate editor and reviewers. The editor makes the final decision. The role of the associate editor is to mediate the review process by integrating and prioritizing reviewer comments. When making revisions, authors are encouraged to rely on the AE reports and the editor’s comments for guidance. The AE reports are themselves based on the rich and detailed insights of JCR’s expert peer reviewers. Hence, good reviews are foundational to the review process and JCR.