Editorial Review Board

Rashmi Adaval, University of Cincinnati
Pankaj Aggarwal, University of Toronto
Rohini Ahluwalia, University of Minnesota
Eduardo B. Andrade, Imperial College Business School
Rajesh Bagchi, Virginia Tech
Michelle Barnhart, Oregon State University
Michael Barone, University of Louisville
Russell Belk, York University
Silvia Bellezza, Columbia University
Jonathan Berman, London Business School
Dipayan Biswas, University of South Florida
Bryan Bollinger, New York University
Tonya Bradford, University of California, Irvine
S. Adam Brasel, Boston College
Donnel Briley, University of Sydney
Susan Broniarczyk, University of Texas at Austin
Aaron Brough, Utah State University
Eva Buechel, University of Southern California
Margaret Campbell, University of California, Riverside
Lisa Cavanaugh, University of British Columbia
Inyoung Chae, Sungkyunkwan University
Elaine Chan, Nanyang Technological University
Pierre Chandon, INSEAD
Lan Nguyen Chaplin, Northwestern University
Amar Cheema, University of Virginia
Zoey Chen, University of Miami
Yann Cornil, University of British Columbia
Elizabeth Cowley, University of Sydney
Adam Craig, University of Kentucky
Cammy Crolic, Florida State University
Keisha Cutright, Duke University
Darren Dahl, University of British Columbia
Amy Dalton, HKUST
Peter Darke, York University
Derick Davis, University of Virginia
Emanuel de Bellis, University of St. Gallen
John Deighton, Harvard University
Xiaoyan Deng, Ohio State University
Ravi Dhar, Yale University
Kristin Diehl, University of Southern California
Delphine Dion, ESSEC Business School
Pierre-Yann Dolbec, Concordia University
Rod Duclos, Western University
Amber Epp, University of Wisconsin
Jordan Etkin, Duke University
Eileen Fischer, York University
Marc Fischer, University of Cologne
Robert Fisher, University of Alberta
Mark Forehand, University of Washington
Emily Garbinsky, Cornell University
Ayelet Gneezy, University of California, San Diego
David Matthew Godfrey, University of Massachusetts, Amherst
Kelly Goldsmith, Vanderbilt University
Joseph Goodman, Ohio State University
Lauren Grewal, Dartmouth College
Linda Hagen, University of Illinois at Chicago
Henrik Hagtvedt, Boston College
Ryan Hamilton, Emory University
Jay Handelman, Queen’s University
David Hardesty, University of Kentucky
Gerald Häubl, University of Alberta
Kelly Haws, Vanderbilt University
Timothy Heath, University of South Florida
William Hedgcock, University of Minnesota
Christian Hildebrand, University of St. Gallen
JoAndrea Hoegg, University of British Columbia
Donna Hoffman, George Washington University
Joel Huber, Duke University
Aimee Dinnín Huff, Oregon State University
Jeffrey Inman, University of Pittsburgh
Chris Janiszewski, University of Florida
Yuwei Jiang, Hong Kong Polytechnic University
Gita Johar, Columbia University
Deborah Roedder John, University of Minnesota
Leslie John, Harvard University
Ajay Kalra, Rice University
Mansur Khamitov, Indiana University
Uzma Khan, University of Miami
Amna Kirmani, University of Maryland
Minjung Koo, Sungkyunkwan University
Robert Kozinets, University of Southern California
Aradhna Krishna, University of Michigan
Kirk Kristofferson, Western University
Ann Kronrod, University of Massachusetts, Lowell
Robyn LeBoeuf, Washington University in St. Louis
Leonard Lee, National University of Singapore
Christophe Lembregts, Erasmus University
Yexin Jessica Li, University of Kansas
Monika Lisjak, Arizona State University
Peggy Liu, University of Pittsburgh
Chiara Longoni, Bocconi University
Marius Luedicke, WU Vienna
Selin Malkoc, Ohio State University
Ann McGill, University of Chicago
Nicole Mead, York University
Ravi Mehta, University of Illinois
Meg Meloy, Pennsylvania State University
Shiri Melumad, University of Pennsylvania
Martin Mende, Florida State University
Robert Meyer, University of Pennsylvania
David Glen Mick, University of Virginia
Laetitia Mimoun, ESCP Business School
Vicki Morwitz, Columbia University
Gia Nardini, Florida Atlantic University
Sharon Ng, Nanyang Technological University
Hristina Nikolova, Northeastern University
Stephen Nowlis, Washington University in St. Louis
Joseph Nunes, University of Southern California
Mario Pandelaere, Virginia Tech
Joann Peck, University of Wisconsin
Michel Tuan Pham, Columbia University
Marcus Phipps, University of Melbourne
Linda Price, University of Wyoming
Rajagopal Ragunathan, University of Texas at Austin
Ryan Rahinel, University of Oregon
Joseph Redden, University of Minnesota
Marsha Richins, University of Missouri
Marisabel Romero, University of Tennessee
Cristel Russell, Pepperdine University
Anthony Salerno, Vanderbilt University
Adriana Samper, Arizona State University
Jennifer Savary, University of Arizona
Daiane Scaraboto, University of Melbourne
Hope Schau, University of California, Irvine
Dan Schley, Erasmus University
Ann Schlosser, University of Washington
Maura Scott, Florida State University
Aner Sela, University of Florida
Sankar Sen, Baruch College/CUNY
Julio Sevilla, University of Georgia
Eesha Sharma, San Diego State University
Sharon Shavitt, University of Illinois
Hao Shen, Chinese University of Hong Kong
L. J. Shrum, HEC Paris
Itamar Simonson, Stanford University
Mary Steffel, Northeastern University
Abigail Sussman, University of Chicago
Steven Sweldens, Erasmus University
Nader Tavassoli, London Business School
Tandy Thomas, Queen’s University
Felipe Thomaz, University of Oxford
Debora Thompson, Georgetown University
Gabriela Tonietto, Rutgers University
Claudia Townsend, University of Miami
Remi Trudel, Boston University
Claire Tsai, University of Toronto
Stephanie Tully, University of Southern California
Francesca Valsesia, University of Washington
Bram Van den Bergh, Erasmus University
Ralf van der Lans, HKUST
Stijn van Osselaer, Cornell University
Peeter Verlegh, Vrije Universiteit Amsterdam
Francisco Villarroel Ordenes, University of Bologna
Joachim Vosgerau, Bocconi University
Monica Wadhwa, Temple University
Xin (Shane) Wang, Virginia Tech
Adrian Ward, University of Texas at Austin
Caleb Warren, University of Arizona
Jared Watson, New York University
Henri Weijo, Aalto University
Michelle Weinberger, Northwestern University
Katherine White, University of British Columbia
Kaitlin Woolley, Cornell University
David Wooten, University of Michigan
Eugenia Wu, University of Pittsburgh
Freeman Wu, Vanderbilt University
Dengfeng Yan, New York University Shanghai
Carolyn Yoon, University of Michigan
Yael Zemack-Rugar, University of Central Florida
Min Zhao, Boston College
Meng Zhu, Johns Hopkins University