Skip to content
Journal of Consumer Research

Information for Authors

  • Explore Our Research
    • Advance Articles
    • Current Issue
    • Search Articles
    • Browse Editorials
    • Browse Curations
    • Browse Tutorials
  • Journal Information
    • About the Journal
    • For Authors
    • For Reviewers
    • Awards
    • Policy Board
    • Submit a Paper
  • Subscribe
Journal of Consumer Research
  • Explore Our Research
    • Advance Articles
    • Current Issue
    • Search Articles
    • Browse Editorials
    • Browse Curations
    • Browse Tutorials
  • Journal Information
    • About the Journal
    • For Authors
    • For Reviewers
    • Awards
    • Policy Board
    • Submit a Paper
  • Subscribe

Author: Markus Giesler

How Do Platforms Empower Consumers?

Markus Giesler 9070 Views

Platforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.

Read More

The Preference for Moderation Scale

Markus Giesler 0 Views
Read More

Re-examining the Experiential Advantage in Consumption: A Meta-Analysis and Review

Markus Giesler 0 Views
Read More

Not Too Far to Help: Residential Mobility, Global Identity, and Donations to Distant Beneficiaries

Markus Giesler 0 Views
Read More

Attachment to and Detachment from Favorite Stores: An Affordance Theory Perspective

Markus Giesler 0 Views
Read More

Assimilating and Differentiating: The Curvilinear Effect of Social Class on Green Consumption

Markus Giesler 0 Views
Read More

Budget Depreciation: When Budgeting Early Increases Spending

Markus Giesler 0 Views
Read More

Disorder and Downsizing

Markus Giesler 0 Views
Read More

Status Pivoting

Markus Giesler 0 Views
Read More

Do versus Don’t: The Impact of Framing on Goal-Level Setting

Markus Giesler 0 Views
Read More
  • ← Previous
  • Next →

The Editors

Oleg Urminsky, University of Chicago
Giana M. Eckhardt, King’s College London
Jacob Goldenberg, Reichman University
Meg Meloy, Penn State
Stephen Spiller, University of California Los Angeles

More

Just a ThoughtSee All

Don’t Exhaust Your Reader

Don’t Exhaust Your Reader

Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

JCR – Altmetric

Mentioned This Week

  • Ideation with Generative AI—in Consumer Research and Beyond

    • Article in Journal of Consumer Research
    • May 2025
    • 4 mentions in the past week
Most Mentions

  • Inhibited from Bowling Alone

    • Article in Journal of Consumer Research
    • May 2015
    • 0 mentions in the past week
Highest Score

  • Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition

    • Article in Journal of Consumer Research
    • December 2012
    • 0 mentions in the past week
The Latest

  • Fast Fashion Consumption Signals Low Self-Control

    • Article in Journal of Consumer Research
    • May 2025
    • 0 mentions in the past week
Journal of Consumer Research Logo

EDITORS: Oleg Urminsky, Giana Eckhardt, Jacob Goldenberg, Meg Meloy, Stephen Spiller

Explore JCR

  • Advance Articles
  • Current Issue
  • Search Articles
  • Editorials
  • Curations
  • Tutorials
  • Subscribe

The JCR Blog

  • The Network
  • The Authors' Table
  • JCR Chalkboard
  • Editorial Matters
  • The Pitch
  • Just a Thought
  • New Research

About JCR

  • About the Journal
  • For Authors
  • For Reviewers
  • Editorial Team
  • Policy Board
  • Privacy Policy
  • Contact Us

Copyright © 2025 Journal of Consumer Research. All rights reserved.
Designed by Markus Giesler and Stacy Wood