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Journal of Consumer Research
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Author: Markus Giesler

How Do Platforms Empower Consumers?

Markus Giesler 8537 Views

Platforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.

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The Preference for Moderation Scale

Markus Giesler 0 Views
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Re-examining the Experiential Advantage in Consumption: A Meta-Analysis and Review

Markus Giesler 0 Views
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Not Too Far to Help: Residential Mobility, Global Identity, and Donations to Distant Beneficiaries

Markus Giesler 0 Views
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Attachment to and Detachment from Favorite Stores: An Affordance Theory Perspective

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Assimilating and Differentiating: The Curvilinear Effect of Social Class on Green Consumption

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Budget Depreciation: When Budgeting Early Increases Spending

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Disorder and Downsizing

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Status Pivoting

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Do versus Don’t: The Impact of Framing on Goal-Level Setting

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The Editors

Oleg Urminsky, University of Chicago
Giana M. Eckhardt, King’s College London
Jacob Goldenberg, Reichman University
Meg Meloy, Penn State
Stephen Spiller, University of California Los Angeles

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Just a ThoughtSee All

Don’t Exhaust Your Reader

Don’t Exhaust Your Reader

Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

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EDITORS: Oleg Urminsky, Giana Eckhardt, Jacob Goldenberg, Meg Meloy, Stephen Spiller

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