Markus Giesler, Editor

How Do Consumers (And Their Families) Transition into Elderscapes?

With increasing longevity, institutional elderly care has become a common necessity. Over the twentieth century, elderly care homes have been

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What happens when consumers create hierarchy in the marketplace?

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Cultural Differences in Responses to Attitudinal versus Behavioral Consensus CuesGet access

Markus Giesler 5470 Views

Crowdfunding as a market-fostering gift system

Markus Giesler 5544 Views

Mobilizing Gendered Capital to Resolve Hysteresis

Markus Giesler 4311 Views

Consumer fascination with the past drives a diverse range of markets.

Markus Giesler 30458 Views

A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.

Markus Giesler 1909 Views

How can you write your 600-word article summary?

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Does the frequency at which consumers get paid influence their behavior?

Markus Giesler 9456 Views

Products making caregiving easier come with a cost: consumers may feel they have not exerted enough effort.