Does the frequency at which consumers get paid influence their behavior?
Products making caregiving easier come with a cost: consumers may feel they have not exerted enough effort.
The editorial team invites submissions to JCR’s Special Anniversary Issue to be published in June 2024.
Somewhere over the Rainbow: Christian Eichert and Marius Luedicke explain why the gay community has fallen apart.
A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.
JCR Authors Donna Hoffman and Tom Novak on their award-winning paper.
The JCR editorial team is pleased to announce this year’s Ferber Award recipients.
A JCR podcast on Wordify, a new methodological tool for discovering and differentiating consumer vocabularies.
When responsibility is a matter of affect – something that we feel.
How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?