Markus Giesler, Editor

How Do Consumers (And Their Families) Transition into Elderscapes?

With increasing longevity, institutional elderly care has become a common necessity. Over the twentieth century, elderly care homes have been

Markus Giesler 2194 Views

What happens when consumers create hierarchy in the marketplace?

Markus Giesler 5162 Views

Cultural Differences in Responses to Attitudinal versus Behavioral Consensus CuesGet access

Markus Giesler 5742 Views

Crowdfunding as a market-fostering gift system

Markus Giesler 5698 Views

Mobilizing Gendered Capital to Resolve Hysteresis

Markus Giesler 4503 Views

Consumer fascination with the past drives a diverse range of markets.

Markus Giesler 31078 Views

A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.

Markus Giesler 2016 Views

How can you write your 600-word article summary?

Markus Giesler 9993 Views

Does the frequency at which consumers get paid influence their behavior?

Markus Giesler 9618 Views

Products making caregiving easier come with a cost: consumers may feel they have not exerted enough effort.