Markus Giesler, Editor

The Consumption of Crowdfunding

Markus Giesler 1064 Views

Crowdfunding as a market-fostering gift system

Markus Giesler 3230 Views

Mobilizing Gendered Capital to Resolve Hysteresis

Markus Giesler 1853 Views

Consumer fascination with the past drives a diverse range of markets.

Markus Giesler 23996 Views

A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.

Markus Giesler 823 Views

How can you write your 600-word article summary?

Markus Giesler 5253 Views

Does the frequency at which consumers get paid influence their behavior?

Markus Giesler 4930 Views

Products making caregiving easier come with a cost: consumers may feel they have not exerted enough effort.

Markus Giesler 12647 Views

The editorial team invites submissions to JCR’s Special Anniversary Issue to be published in June 2024.

Markus Giesler 5297 Views

Somewhere over the Rainbow: Christian Eichert and Marius Luedicke explain why the gay community has fallen apart.

Markus Giesler 6519 Views

JCR Authors Donna Hoffman and Tom Novak on their award-winning paper.