How Do Consumers (And Their Families) Transition into Elderscapes?
With increasing longevity, institutional elderly care has become a common necessity. Over the twentieth century, elderly care homes have been
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Author: Markus Giesler
How Value Hierarchies Perpetuate Inequalities
What happens when consumers create hierarchy in the marketplace?
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Is Top Rated More Persuasive than Best Seller?
Cultural Differences in Responses to Attitudinal versus Behavioral Consensus CuesGet access
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The Consumption of Crowdfunding
Crowdfunding as a market-fostering gift system
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How Do Same-Sex Couples Navigate Hysterisis?
Mobilizing Gendered Capital to Resolve Hysteresis
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Consumer-Driven Memorialization
Consumer fascination with the past drives a diverse range of markets.
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