50 Years of JCR: Special Anniversary Issue
The editorial team invites submissions to JCR’s Special Anniversary Issue to be published in June 2024.
Author: Markus Giesler
The Ferber Award 2021
The JCR editorial team is pleased to announce this year’s Ferber Award recipients.
Wordify: An Author Interview
A JCR podcast on Wordify, a new methodological tool for discovering and differentiating consumer vocabularies.
Responsibilizing Consumers: The Role of Affect
When responsibility is a matter of affect – something that we feel.
How Do Brand Leaders Become Charismatic?
How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?
Crafting the Identity Politics of Consumption
How do consumers whose identities have been devalued set out to contest this devaluation without becoming activists?
April Issue: Voices Behind the Research
Authors and author teams from the Journal of Consumer Research April issue.
How Do Platforms Empower Consumers?
Platforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.
Regenerating Consumer Movement Solidarity
How do consumer movements continue even when their underpinning ideology becomes a threat?
Compact Logos Signal Product Safety
Does typography influence consumers’ interpretations of brand logos? Do these interpretations differ between cultures?