Why Consumers Value Effort in Caregiving
Products making caregiving easier come with a cost: consumers may feel they have not exerted enough effort.
Products making caregiving easier come with a cost: consumers may feel they have not exerted enough effort.
The editorial team invites submissions to JCR’s Special Anniversary Issue to be published in June 2024.
Somewhere over the Rainbow: Christian Eichert and Marius Luedicke explain why the gay community has fallen apart.
A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.
JCR Authors Donna Hoffman and Tom Novak on their award-winning paper.
The JCR editorial team is pleased to announce this year’s Ferber Award recipients.
A JCR podcast on Wordify, a new methodological tool for discovering and differentiating consumer vocabularies.
When responsibility is a matter of affect – something that we feel.
How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?
How do consumers whose identities have been devalued set out to contest this devaluation without becoming activists?