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Journal of Consumer Research

Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

CfP: 50 Years of JCR

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Author: Markus Giesler

Featured on Slider JCR Chalkboard 

Why Consumers Value Effort in Caregiving

5 May 202212 May 2022 Markus Giesler 1117 Views

Products making caregiving easier come with a cost: consumers may feel they have not exerted enough effort.

Editorial Matters Featured on Slider 

50 Years of JCR: Special Anniversary Issue

25 March 202225 March 2022 Markus Giesler 8831 Views

The editorial team invites submissions to JCR’s Special Anniversary Issue to be published in June 2024.

Featured on Slider The Pitch 

Consumption under Fragmented Stigma

16 March 202216 March 2022 Markus Giesler 1957 ViewsCCT

Somewhere over the Rainbow: Christian Eichert and Marius Luedicke explain why the gay community has fallen apart.

JCR Chalkboard 

Consumer Culture Research in JCR: Our List

1 March 202222 April 2022 Markus Giesler 13837 ViewsCCT

A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.

The Network 

JCR Best Paper 2021: An Author Interview

22 December 202112 May 2022 Markus Giesler 2451 Views

JCR Authors Donna Hoffman and Tom Novak on their award-winning paper.

Editorial Matters The Network 

The Ferber Award 2021

30 October 202112 February 2022 Markus Giesler 3075 Views

The JCR editorial team is pleased to announce this year’s Ferber Award recipients.

JCR Chalkboard 

Wordify: An Author Interview

2 October 202112 February 2022 Markus Giesler 2453 Views

A JCR podcast on Wordify, a new methodological tool for discovering and differentiating consumer vocabularies.

Featured on Slider The Pitch 

Responsibilizing Consumers: The Role of Affect

8 August 2021 Markus Giesler 2521 ViewsCCT

When responsibility is a matter of affect – something that we feel.

The Authors' Table 

How Do Brand Leaders Become Charismatic?

8 July 202126 October 2021 Markus Giesler 3219 ViewsCCT

How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?

The Network 

Crafting the Identity Politics of Consumption

14 April 202126 October 2021 Markus Giesler 3348 ViewsCCT

How do consumers whose identities have been devalued set out to contest this devaluation without becoming activists?

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The Editors

https://youtu.be/4rF5VSL5GEo

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

More

Just a ThoughtSee All

Thank you
Featured on Slider Just a Thought 

Thank you

31 December 2021 Bernd Schmitt

Thank you to all of you. Happy new year!

Latest Tweets

Journal of Consumer Research@JCRNEWS·
12 May

Nonprofit managers tend to prefer monetary giving over time volunteered. However, donors often prefer the opposite—to offer their time. Why?

New @JCRNEWS research by @john_costello and @selinmg investigates the role of control in charitable giving.

https://consumerresearcher.com/charities

Reply on Twitter 1524776303811084289Retweet on Twitter 15247763038110842896Like on Twitter 152477630381108428912Twitter 1524776303811084289
Rebecca W. Reczek@rebecca_reczek·
12 May

Really enjoyed working with @ConversationUS on this write-up of our research…great editing to help academics translate their work! @john_costello https://theconversation.com/using-science-to-market-cookies-and-other-products-meant-for-pleasure-backfires-with-consumers-181904?utm_medium=amptwitter&utm_source=twitter

Reply on Twitter 1524771041125572608Retweet on Twitter 15247710411255726084Like on Twitter 15247710411255726086Twitter 1524771041125572608

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EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

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