Why Consumers Value Effort in Caregiving
Products making caregiving easier come with a cost: consumers may feel they have not exerted enough effort.
Author: Markus Giesler
50 Years of JCR: Special Anniversary Issue
The editorial team invites submissions to JCR’s Special Anniversary Issue to be published in June 2024.
Consumption under Fragmented Stigma
Somewhere over the Rainbow: Christian Eichert and Marius Luedicke explain why the gay community has fallen apart.
Consumer Culture Research in JCR: Our List
A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.
JCR Best Paper 2021: An Author Interview
JCR Authors Donna Hoffman and Tom Novak on their award-winning paper.
The Ferber Award 2021
The JCR editorial team is pleased to announce this year’s Ferber Award recipients.
Wordify: An Author Interview
A JCR podcast on Wordify, a new methodological tool for discovering and differentiating consumer vocabularies.
Responsibilizing Consumers: The Role of Affect
When responsibility is a matter of affect – something that we feel.
How Do Brand Leaders Become Charismatic?
How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?
Crafting the Identity Politics of Consumption
How do consumers whose identities have been devalued set out to contest this devaluation without becoming activists?