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Journal of Consumer Research
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Author: Markus Giesler

The Politicization of Objects: Meaning and Materiality in The U.S. Cannabis Market

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Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing

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How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims

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Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work

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How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness

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How You Estimate Calories Matters: Calorie Estimation Reversals

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The Psychology of Marginal Utility

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How Do Brand Leaders Become Charismatic?

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How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?

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Crafting the Identity Politics of Consumption

Markus Giesler 8558 Views

How do consumers whose identities have been devalued set out to contest this devaluation without becoming activists?

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April Issue: Voices Behind the Research

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Authors and author teams from the Journal of Consumer Research April issue.

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The Editors

Oleg Urminsky, University of Chicago
Giana M. Eckhardt, King’s College London
Jacob Goldenberg, Reichman University
Meg Meloy, Penn State
Stephen Spiller, University of California Los Angeles

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Don’t Exhaust Your Reader

Don’t Exhaust Your Reader

Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

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EDITORS: Oleg Urminsky, Giana Eckhardt, Jacob Goldenberg, Meg Meloy, Stephen Spiller

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