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Journal of Consumer Research
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Author: Markus Giesler

The Politicization of Objects: Meaning and Materiality in The U.S. Cannabis Market

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Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing

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How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims

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Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work

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How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness

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How You Estimate Calories Matters: Calorie Estimation Reversals

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The Psychology of Marginal Utility

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How Do Brand Leaders Become Charismatic?

Markus Giesler 12479 Views

How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?

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Crafting the Identity Politics of Consumption

Markus Giesler 14645 Views

How do consumers whose identities have been devalued set out to contest this devaluation without becoming activists?

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April Issue: Voices Behind the Research

Markus Giesler 7134 Views

Authors and author teams from the Journal of Consumer Research April issue.

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The Editors

Oleg Urminsky, University of Chicago
Ellie J. Kyung, Babson College
Jacob Goldenberg, Reichman University
Meg Meloy, Pennsylvania State University
Daiane Scaraboto, University of Melbourne
Stephen Spiller, University of California, Los Angeles

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JCR – Altmetric

Mentioned This Week

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Most Mentions

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Highest Score

  • Common Cents: Bank Account Structure and Couples’ Relationship Dynamics

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    • March 2023
    • 0 mentions in the past week
The Latest

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    • September 2026
    • 1 mentions in the past week

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