Evaluating Consumer Culture Research Papers
Consumer culture research in JCR addresses consumer behavior phenomena in their socio-cultural context.
Read MoreConsumer culture research in JCR addresses consumer behavior phenomena in their socio-cultural context.
Read MoreMethodology, multi-method, and empirical “quant” papers in JCR focus on data and/or methodology.
Read MoreDiscussing central elements of our editorial strategy for JCR with our new Editorial Review Board.
Read MoreThe Journal of Consumer Research (JCR) is not only the premier outlet for the best scholarship in consumer research, it is also the intellectual home of the global consumer research community.
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