Evaluating Conceptual Papers
Conceptual papers in JCR focus on new ideas and frameworks for understanding consumer behavior.
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Author: The Editors
Evaluating Theory-Driven Empirical Papers
Theory-driven empirical papers in JCR aim to test (or extend) consumer-relevant theories.
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Evaluating Substantive Phenomena Papers
Substantive phenomena papers provide insights into an important consumer behavior phenomenon.
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Evaluating Consumer Culture Research Papers
Consumer culture research in JCR addresses consumer behavior phenomena in their socio-cultural context.
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Evaluating (Multi-)Method and Empirical Quant Papers
Methodology, multi-method, and empirical “quant” papers in JCR focus on data and/or methodology.
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Welcome ERB Members
Discussing central elements of our editorial strategy for JCR with our new Editorial Review Board.
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JCR in 2021: An Editorial
The Journal of Consumer Research (JCR) is not only the premier outlet for the best scholarship in consumer research, it is also the intellectual home of the global consumer research community.
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