Evaluating Consumer Culture Research Papers
Consumer culture research in JCR addresses consumer behavior phenomena in their socio-cultural context.
Author: The Editors
Evaluating (Multi-)Method and Empirical Quant Papers
Methodology, multi-method, and empirical “quant” papers in JCR focus on data and/or methodology.
Welcome ERB Members
Discussing central elements of our editorial strategy for JCR with our new Editorial Review Board.
JCR in 2021: An Editorial
The Journal of Consumer Research (JCR) is not only the premier outlet for the best scholarship in consumer research, it is also the intellectual home of the global consumer research community.