JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.
On January 21, we welcomed our new Editorial Review Board (ERB) and discussed central elements of our editorial strategy for JCR. We would once again like to welcome all members of our ERB and thank them for putting their valuable time and expertise in service of our JCR authors and their scholarship.
We look forward to working with you!
Bernd, June, Markus, Stacy, and Andrew
JCR recently launched a focused issue on consumption during times of threat in order to speak to the impact that the pandemic has had on consumers.
Methodology, multi-method, and empirical “quant” papers in JCR focus on data and/or methodology.
The editorial team invites submissions to JCR’s Special Anniversary Issue to be published in June 2024.