The Editors, Author at Journal of Consumer Research

The Pursuit of Meaning and the Preference for Less Expensive Options

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The Editors 1308 Views

We hope everybody is enjoying the Association for Consumer Research Conference 2022 in Denver!

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A JCR Editorial by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

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Central elements of our editorial strategy for JCR and outstanding reviewers.

The Editors 5943 Views

How do we approach research ethics and data transparency at the Journal of Consumer Research? A primer from the editors.

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Reviewing is a major service that a consumer researcher can provide to JCR.

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At JCR, we broadly distinguish between five different types of papers, each requiring a slightly different approach.

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Conceptual papers in JCR focus on new ideas and frameworks for understanding consumer behavior.

The Editors 8602 Views

Theory-driven empirical papers in JCR aim to test (or extend) consumer-relevant theories.

The Editors 9259 Views

Substantive phenomena papers provide insights into an important consumer behavior phenomenon.