Reviewing is a major service that a consumer researcher can provide to JCR.
Conceptual papers in JCR focus on new ideas and frameworks for understanding consumer behavior.
Theory-driven empirical papers in JCR aim to test (or extend) consumer-relevant theories.
Papers focused on substantive phenomena in JCR provide evidence for and insights into an important and relevant contemporary consumer behavior phenomenon.
Consumer culture research in JCR addresses consumer behavior phenomena in their socio-cultural context.
Methodology, multi-method, and empirical “quant” papers in JCR come in different types. What they have in common is that they focus on data and/or methodology.
At JCR, we broadly distinguish between five different types of papers, each requiring a slightly different focus and mindset for evaluation.
Discussing central elements of our editorial strategy for JCR with our new Editorial Review Board.
The Journal of Consumer Research (JCR) is not only the premier outlet for the best scholarship in consumer research, it is also the intellectual home of the global consumer research community.