A JCR Editorial by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.
Central elements of our editorial strategy for JCR and outstanding reviewers.
How do we approach research ethics and data transparency at the Journal of Consumer Research? A primer from the editors.
Reviewing is a major service that a consumer researcher can provide to JCR.
At JCR, we broadly distinguish between five different types of papers, each requiring a slightly different approach.
Conceptual papers in JCR focus on new ideas and frameworks for understanding consumer behavior.
Theory-driven empirical papers in JCR aim to test (or extend) consumer-relevant theories.
Substantive phenomena papers provide insights into an important consumer behavior phenomenon.
Consumer culture research in JCR addresses consumer behavior phenomena in their socio-cultural context.
Methodology, multi-method, and empirical “quant” papers in JCR focus on data and/or methodology.