Central elements of our editorial strategy for JCR and outstanding reviewers.
How do we approach research ethics and data transparency at the Journal of Consumer Research? A primer from the editors.
Reviewing is a major service that a consumer researcher can provide to JCR.
At JCR, we broadly distinguish between five different types of papers, each requiring a slightly different approach.
Conceptual papers in JCR focus on new ideas and frameworks for understanding consumer behavior.
Theory-driven empirical papers in JCR aim to test (or extend) consumer-relevant theories.
Substantive phenomena papers provide insights into an important consumer behavior phenomenon.
Consumer culture research in JCR addresses consumer behavior phenomena in their socio-cultural context.
Methodology, multi-method, and empirical “quant” papers in JCR focus on data and/or methodology.
Discussing central elements of our editorial strategy for JCR with our new Editorial Review Board.