Quick Reviewer Do’s and Don’ts
Reviewing is a major service that a consumer researcher can provide to JCR.
Author: The Editors
Evaluating Conceptual Papers
Conceptual papers in JCR focus on new ideas and frameworks for understanding consumer behavior.
Evaluating Theory-Driven Empirical Papers
Theory-driven empirical papers in JCR aim to test (or extend) consumer-relevant theories.
Evaluating Substantive Phenomena Papers
Papers focused on substantive phenomena in JCR provide evidence for and insights into an important and relevant contemporary consumer behavior phenomenon.
Evaluating Consumer Culture Research Papers
Consumer culture research in JCR addresses consumer behavior phenomena in their socio-cultural context.
Evaluating (Multi-)Method and Empirical Quant Papers
Methodology, multi-method, and empirical “quant” papers in JCR come in different types. What they have in common is that they focus on data and/or methodology.
How Do We Evaluate JCR Papers?
At JCR, we broadly distinguish between five different types of papers, each requiring a slightly different focus and mindset for evaluation.
Welcome ERB Members
Discussing central elements of our editorial strategy for JCR with our new Editorial Review Board.
JCR in 2021: An Editorial
The Journal of Consumer Research (JCR) is not only the premier outlet for the best scholarship in consumer research, it is also the intellectual home of the global consumer research community.