The Editors, Author at Journal of Consumer Research

The Pursuit of Meaning and the Preference for Less Expensive Options

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The Editors 1090 Views

We hope everybody is enjoying the Association for Consumer Research Conference 2022 in Denver!

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A JCR Editorial by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

The Editors 4196 Views

Central elements of our editorial strategy for JCR and outstanding reviewers.

The Editors 5665 Views

How do we approach research ethics and data transparency at the Journal of Consumer Research? A primer from the editors.

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Reviewing is a major service that a consumer researcher can provide to JCR.

The Editors 11555 Views

At JCR, we broadly distinguish between five different types of papers, each requiring a slightly different approach.

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Conceptual papers in JCR focus on new ideas and frameworks for understanding consumer behavior.

The Editors 8083 Views

Theory-driven empirical papers in JCR aim to test (or extend) consumer-relevant theories.

The Editors 8616 Views

Substantive phenomena papers provide insights into an important consumer behavior phenomenon.