Author: The Editors
Happy ACR 2022!
We hope everybody is enjoying the Association for Consumer Research Conference 2022 in Denver!
Relevance—Reloaded and Recoded
A JCR Editorial by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.
ACR 2021: AE/ERB Meeting
Central elements of our editorial strategy for JCR and outstanding reviewers.
JCR’s Data Policy in Practice
How do we approach research ethics and data transparency at the Journal of Consumer Research? A primer from the editors.
Quick Reviewer Do’s and Don’ts
Reviewing is a major service that a consumer researcher can provide to JCR.
How Do We Evaluate JCR Papers?
At JCR, we broadly distinguish between five different types of papers, each requiring a slightly different approach.
Evaluating Conceptual Papers
Conceptual papers in JCR focus on new ideas and frameworks for understanding consumer behavior.
Evaluating Theory-Driven Empirical Papers
Theory-driven empirical papers in JCR aim to test (or extend) consumer-relevant theories.
Evaluating Substantive Phenomena Papers
Substantive phenomena papers provide insights into an important consumer behavior phenomenon.