We hope everybody is enjoying the Association for Consumer Research Conference 2022 in Denver!
Read MoreA JCR Editorial by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.
Read MoreCentral elements of our editorial strategy for JCR and outstanding reviewers.
Read MoreHow do we approach research ethics and data transparency at the Journal of Consumer Research? A primer from the editors.
Read MoreReviewing is a major service that a consumer researcher can provide to JCR.
Read MoreAt JCR, we broadly distinguish between five different types of papers, each requiring a slightly different approach.
Read MoreConceptual papers in JCR focus on new ideas and frameworks for understanding consumer behavior.
Read MoreTheory-driven empirical papers in JCR aim to test (or extend) consumer-relevant theories.
Read MoreSubstantive phenomena papers provide insights into an important consumer behavior phenomenon.
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