Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

Evaluating Consumer Culture Research Papers

Consumer culture research (also referred to as “CCT” research) in JCR addresses consumer behavior phenomena in their socio-cultural context, usually employing ethnographic and sociological analyses. The focus is on exploring consumer behavior in depth, rather than being necessarily generalizable or representative.

Typical papers may identify a problem, question, or phenomenon that may be challenging to the theoretical status quo of CCT research and consumer research in general. CCT papers may also explore a phenomenon that has not yet received enough scholarly attention despite having a significant impact on the lives of consumers.

Evaluation Criteria

  • Does the paper strive for completeness, coherence, and a fair representation of the theoretical status quo in CCT and related disciplines (e.g., sociology, anthropology, cultural studies)?
  • Is the manuscript methodologically and theoretically transparent and timely enough? Is it clear how themes and/or analytical categories were derived?
  • Is the theorization complete and are boundary conditions set adequately? Have data and theory been sufficiently integrated? Is the data generative enough of novel theorizing?
  • How much does the manuscript give back to future CCT research and consumer research in general? How generative is the work of future CCT scholarship?
  • Are the theoretical implications of the analysis and/or studies far-reaching and concrete enough? Is each theoretical implication developed deeply and conscientiously?

Examples of Consumer Culture Research Papers

Dolbec, Pierre-Yann and Eileen Fischer (2015), “Refashioning a Field? Connected Consumers and Institutional Dynamics in Markets,” Journal of Consumer Research, 41 (April), 1447-68.

Humphreys, Ashlee (2010), “Semiotic Structure and the Legitimation of Consumption Practices: The Case of Casino Gambling,” Journal of Consumer Research, 37 (October), 490-510.

Karababa, Eminegül and Güliz Ger (2011), “Early Modern Ottoman Coffeehouse Culture and the Formation of the Consumer Subject,” Journal of Consumer Research, 37 (February), 737-60.

See more: How Do We Evaluate JCR Papers?

The Editors

Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood are the current editors of the Journal of Consumer Research.

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