Vlad Dovijarov, Author at Journal of Consumer Research - Page 3 of 11

Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth

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Almost Equal: Consumption under Fragmented Stigma

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Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users

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Tangential Immersion: Increasing Persistence in Boring Consumer Behaviors

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Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets

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Chronic Consumer Liminality: Being Flexible in Precarious Times

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Moving, Fast or Slow: How Perceived Speed Influences Mental Representation and Decision Making

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One-Year Extension of JCR Editorial Term

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The Policy Board of the Journal of Consumer Research wishes to announce that the term of the current JCR editorial

Practice Diffusion

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Consumers Value Effort over Ease When Caring for Close Others

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