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Author: Vlad Dovijarov

Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth

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Almost Equal: Consumption under Fragmented Stigma

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Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users

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Tangential Immersion: Increasing Persistence in Boring Consumer Behaviors

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Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets

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Chronic Consumer Liminality: Being Flexible in Precarious Times

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Moving, Fast or Slow: How Perceived Speed Influences Mental Representation and Decision Making

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One-Year Extension of JCR Editorial Term

Vlad Dovijarov 1068 Views

The Policy Board of the Journal of Consumer Research wishes to announce that the term of the current JCR editorial

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Practice Diffusion

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Consumers Value Effort over Ease When Caring for Close Others

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The Editors

https://youtu.be/4rF5VSL5GEo

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

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Just a ThoughtSee All

Which Session to Attend?

Which Session to Attend?

Bernd Schmitt

In a few days, the annual Association of Consumer Research (ACR) conference will take place. Together is the theme; indeed,

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JCR Newsletter


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EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

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