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Journal of Consumer Research
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Author: Vlad Dovijarov

Moving, Fast or Slow: How Perceived Speed Influences Mental Representation and Decision Making

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One-Year Extension of JCR Editorial Term

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The Policy Board of the Journal of Consumer Research wishes to announce that the term of the current JCR editorial

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Practice Diffusion

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Consumers Value Effort over Ease When Caring for Close Others

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The Impact of Payment Frequency on Consumer Spending and Subjective Wealth Perceptions

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Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations

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Hiding in the Crowd: Secrecy Compels Consumer Conformity

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In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices

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Social Emotions and the Legitimation of the Fertility Technology Market

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The Threshold-Crossing Effect: Just-Below Pricing Discourages Consumers to Upgrade

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The Editors

https://youtu.be/4rF5VSL5GEo

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

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Just a ThoughtSee All

Don’t Exhaust Your Reader

Don’t Exhaust Your Reader

Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

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EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

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