The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration Vlad Dovijarov 0 Views Read More
From Mix-and-Match to Head-to-Toe: How Brand Combinations Affect Observer Trust Vlad Dovijarov 0 Views Read More
Doing Relationship Work: A Theory of Change in Consumer–Brand Relationships Vlad Dovijarov 0 Views Read More
Building Brands for the Emerging Bicultural Market: The Appeal of Paradox Brands Vlad Dovijarov 0 Views Read More
The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products Vlad Dovijarov 0 Views Read More
Charismatic Entrainment: How Brand Leaders and Consumers Co-Create Charismatic Authority in the Marketplace Vlad Dovijarov 0 Views Read More
