Best Article Award

JCR‘s Policy Board selects the best article award winner(s) each year after soliciting nominations from the journal’s Editorial Review Board and associate editors.

ERB members and AEs are provided with all articles published in the calendar year three years prior to the award year and invited to nominate up to five articles that have made the greatest contribution to knowledge about consumer behavior.

The Best Article Award has been sponsored by JCR since 1996 (the award was previously sponsored by ACR).


Previous Winners
2020 Paths to Respectability: Consumption and Stigma Management in the Contemporary Black Middle Class

David Crockett

(Volume 44) October 2017

2019 The Hidden Cost of Personal Quantification

Jordan Etkin

(Volume 42) April 2016

2018 Squeezed: Coping with Constraint through Efficiency and Prioritization

Philip M. Fernbach, Christina Kan, and John G. Lynch, Jr.

(Volume 41) February 2015

Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation

Marsha L. Richins and Lan Nguyen Chaplin

(Volume 41) April 2015

2017 Happiness from Ordinary and Extraordinary Experiences

Amit Bhattacharjee and Cassie Mogilner

(Volume 41) June 2014

2016 Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle

Rik Pieters

(Volume 40) December 2013

2015 Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism

Elif Izberk-Bilgin

(Volume 39) December 2012

2014 Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers

Nailya Ordabayeva and Pierre Chandon

(Volume 38) June 2011

2013 Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis

Xinshu Zhao, John G. Lynch Jr., and Qimei Chen

(Volume 37) August 2010

2012 Tragic Choices: Autonomy and Emotional Responses to Medical Decisions

Simona Botti, Kristina Orfali, and Sheena S. Iyengar

(Volume 36) October 2009

2011 A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels

Noah Goldstein, Robert Cialdini, and Vladas Griskevicius

(Volume 35) October 2008

2010 The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions

Pierre Chandon and Brian Wansink

(Volume 34) October 2007

2009 A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment

Joel B. Cohen and Americus Reed II

(Volume 33) June 2006

2008 Designing the Solution: The Impact of Constraints on Consumers’ Creativity

C. Page Moreau and Darren W. Dahl

(Volume 32) June 2005

How Warnings about False Claims Become Recommendations

Ian Skurnik, Carolyn Yoon, Denise C. Park, and Norbert Schwarz

(Volume 31) March 2005

2007 When Good Brands Do Bad

Jennifer Aaker, Susan Fournier, and S. Adam Brasel

(Volume 31) June 2004

2006 The Devaluation Effect: Activating a Need Devalues Unrelated Objects

C. Miguel Brendl, Arthur Markman, and Claude Messner

(Volume 29) March 2003

2005 An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents’ Beliefs and Intentions about Cigarette Smoking

Cornelia Pechmann and Susan J. Knight

(Volume 29) June 2002

2004 Brand Community

Albert M. Muniz and Thomas C. O’Guinn

(Volume 27) March 2001

2003 Children, Advertising, and Product Experiences: A Multimethod Inquiry

Elizabeth S. Moore and Richard J. Lutz

(Volume 27) June 2000

Knowledge Calibration: What Consumers Know and What They Think They Know

Joseph W. Alba and J. Wesley Hutchinson

(Volume 27) September 2000

2002 Postexperience Advertising Effects on Consumer Memory

Kathryn A. Braun-LaTour

(Volume 25) March 1999

2001 Consumers and Their Brands: Developing Relationship Theory in Consumer Research

Susan Fournier

(Volume 24) March 1998

2000 The Role of Television in the Construction of Consumer Reality

Thomas C. O’Guinn and L. J. Shrum

(Volume 23) March 1997

Measuring Emotions in the Consumption Experience

Marsha L. Richins

(Volume 24) September 1997

1999 Microcultural Analysis of Variation in Sharing of Causal Reasoning about Behavior

Ajay K. Sirsi, James C. Ward, and Peter H. Reingen

(Volume 22) March 1996

1998 Liberatory Postmodernism and the Reenchantment of Consumption

A. Fuat Firat and Alladi Venkatesh

(Volume 22) December 1995

1997 The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

Marian Friestad and Peter Wright

(Volume 21) June 1994

1996 Structure, Cooperation, and the Flow of Market Information

Jonathan Frenzen and Kent Nakamoto

(Volume 20) December 1993

1995 Sponsorship of award changed from ACR to JCR Policy Board
1994 Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?

John G. Lynch Jr., Dipankar Chakravarti, and Anusree Mitra

(Volume 18) December 1990

1992 The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey

Russell W. Belk, Melanie Wallendorf, and John F. Sherry Jr.

(Volume 16) June 1989

1991 Choices from Sets Including Remembered Brands: Used of Recalled Attributes and Prior Overall Evaluations

John G. Lynch Jr., Howard Marmorstein, and Michael F. Weingold

(Volume 15) Month 1988

1990 Choice Based on Reasons: The Case of Attraction and Compromise Effects

Itamar Simonson

(Volume 16) September 1989

1989 Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance

David Glen Mick

(Volume 13) September 1986

1988 Dimensions of Consumer Expertise

Joseph W. Alba and J. Wesley Hutchinson

(Volume 13) March 1987

1987 Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods

Grant McCracken

(Volume 13) June 1986