Best Article Award

JCR‘s Policy Board selects the best article award winner(s) each year after soliciting nominations from the journal’s Editorial Review Board and associate editors.

ERB members and AEs are provided with all articles published in the calendar year three years prior to the award year and invited to nominate up to five articles that have made the greatest contribution to knowledge about consumer behavior.

The Best Article Award has been sponsored by JCR since 1996 (the award was previously sponsored by ACR).

Previous Winners
2023 The Smartphone as a Pacifying Technology
Shiri Melumad and Michel Tuan Pham
(Volume 47) August 2020
2022 Resistance to Medical Artificial Intelligence
Chiara Longoni, Andrea Bonezzi, and Carey K. Morewedge
(Volume 46) December 2019
2021 Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach
Donna L. Hoffman and Thomas P. Novak
(Volume 44) April 2018
2020 Paths to Respectability: Consumption and Stigma Management in the Contemporary Black Middle Class
David Crockett
(Volume 44) October 2017
2019 The Hidden Cost of Personal Quantification
Jordan Etkin
(Volume 42) April 2016
2018 Squeezed: Coping with Constraint through Efficiency and Prioritization
Philip M. Fernbach, Christina Kan, and John G. Lynch, Jr.
(Volume 41) February 2015

Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins and Lan Nguyen Chaplin
(Volume 41) April 2015

2017 Happiness from Ordinary and Extraordinary Experiences
Amit Bhattacharjee and Cassie Mogilner
(Volume 41) June 2014
2016 Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle
Rik Pieters
(Volume 40) December 2013
2015 Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism
Elif Izberk-Bilgin
(Volume 39) December 2012
2014 Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers
Nailya Ordabayeva and Pierre Chandon
(Volume 38) June 2011
2013 Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
Xinshu Zhao, John G. Lynch Jr., and Qimei Chen
(Volume 37) August 2010
2012 Tragic Choices: Autonomy and Emotional Responses to Medical Decisions
Simona Botti, Kristina Orfali, and Sheena S. Iyengar
(Volume 36) October 2009
2011 A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
Noah Goldstein, Robert Cialdini, and Vladas Griskevicius
(Volume 35) October 2008
2010 The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions
Pierre Chandon and Brian Wansink
(Volume 34) October 2007
2009 A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment
Joel B. Cohen and Americus Reed II
(Volume 33) June 2006
2008 Designing the Solution: The Impact of Constraints on Consumers’ Creativity
C. Page Moreau and Darren W. Dahl
(Volume 32) June 2005

How Warnings about False Claims Become Recommendations
Ian Skurnik, Carolyn Yoon, Denise C. Park, and Norbert Schwarz
(Volume 31) March 2005

2007 When Good Brands Do Bad
Jennifer Aaker, Susan Fournier, and S. Adam Brasel
(Volume 31) June 2004
2006 The Devaluation Effect: Activating a Need Devalues Unrelated Objects
C. Miguel Brendl, Arthur Markman, and Claude Messner
(Volume 29) March 2003
2005 An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents’ Beliefs and Intentions about Cigarette Smoking
Cornelia Pechmann and Susan J. Knight
(Volume 29) June 2002
2004 Brand Community
Albert M. Muniz and Thomas C. O’Guinn
(Volume 27) March 2001
2003 Children, Advertising, and Product Experiences: A Multimethod Inquiry
Elizabeth S. Moore and Richard J. Lutz
(Volume 27) June 2000

Knowledge Calibration: What Consumers Know and What They Think They Know
Joseph W. Alba and J. Wesley Hutchinson
(Volume 27) September 2000

2002 Postexperience Advertising Effects on Consumer Memory
Kathryn A. Braun-LaTour
(Volume 25) March 1999
2001 Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Susan Fournier
(Volume 24) March 1998
2000 The Role of Television in the Construction of Consumer Reality
Thomas C. O’Guinn and L. J. Shrum
(Volume 23) March 1997

Measuring Emotions in the Consumption Experience
Marsha L. Richins
(Volume 24) September 1997

1999 Microcultural Analysis of Variation in Sharing of Causal Reasoning about Behavior
Ajay K. Sirsi, James C. Ward, and Peter H. Reingen
(Volume 22) March 1996
1998 Liberatory Postmodernism and the Reenchantment of Consumption
A. Fuat Firat and Alladi Venkatesh
(Volume 22) December 1995
1997 The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Marian Friestad and Peter Wright
(Volume 21) June 1994
1996 Structure, Cooperation, and the Flow of Market Information
Jonathan Frenzen and Kent Nakamoto
(Volume 20) December 1993
1995 Sponsorship of award changed from ACR to JCR Policy Board
1994 Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?
John G. Lynch Jr., Dipankar Chakravarti, and Anusree Mitra
(Volume 18) December 1990
1992 The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey
Russell W. Belk, Melanie Wallendorf, and John F. Sherry Jr.
(Volume 16) June 1989
1991 Choices from Sets Including Remembered Brands: Used of Recalled Attributes and Prior Overall Evaluations
John G. Lynch Jr., Howard Marmorstein, and Michael F. Weingold
(Volume 15) Month 1988
1990 Choice Based on Reasons: The Case of Attraction and Compromise Effects
Itamar Simonson
(Volume 16) September 1989
1989 Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance
David Glen Mick
(Volume 13) September 1986
1988 Dimensions of Consumer Expertise
Joseph W. Alba and J. Wesley Hutchinson
(Volume 13) March 1987
1987 Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods
Grant McCracken
(Volume 13) June 1986