| 2024 |
Re-examining the Experiential Advantage in Consumption: A Meta-Analysis and Review
Evan Weingarten and Joseph K. Goodman
(Volume 47) April 2021 |
| 2023 |
The Smartphone as a Pacifying Technology
Shiri Melumad and Michel Tuan Pham
(Volume 47) August 2020 |
| 2022 |
Resistance to Medical Artificial Intelligence
Chiara Longoni, Andrea Bonezzi, and Carey K. Morewedge
(Volume 46) December 2019 |
| 2021 |
Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach
Donna L. Hoffman and Thomas P. Novak
(Volume 44) April 2018 |
| 2020 |
Paths to Respectability: Consumption and Stigma Management in the Contemporary Black Middle Class
David Crockett
(Volume 44) October 2017 |
| 2019 |
The Hidden Cost of Personal Quantification
Jordan Etkin
(Volume 42) April 2016 |
| 2018 |
Squeezed: Coping with Constraint through Efficiency and Prioritization
Philip M. Fernbach, Christina Kan, and John G. Lynch, Jr.
(Volume 41) February 2015Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins and Lan Nguyen Chaplin
(Volume 41) April 2015 |
| 2017 |
Happiness from Ordinary and Extraordinary Experiences
Amit Bhattacharjee and Cassie Mogilner
(Volume 41) June 2014 |
| 2016 |
Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle
Rik Pieters
(Volume 40) December 2013 |
| 2015 |
Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism
Elif Izberk-Bilgin
(Volume 39) December 2012 |
| 2014 |
Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers
Nailya Ordabayeva and Pierre Chandon
(Volume 38) June 2011 |
| 2013 |
Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
Xinshu Zhao, John G. Lynch Jr., and Qimei Chen
(Volume 37) August 2010 |
| 2012 |
Tragic Choices: Autonomy and Emotional Responses to Medical Decisions
Simona Botti, Kristina Orfali, and Sheena S. Iyengar
(Volume 36) October 2009 |
| 2011 |
A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
Noah Goldstein, Robert Cialdini, and Vladas Griskevicius
(Volume 35) October 2008 |
| 2010 |
The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions
Pierre Chandon and Brian Wansink
(Volume 34) October 2007 |
| 2009 |
A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment
Joel B. Cohen and Americus Reed II
(Volume 33) June 2006 |
| 2008 |
Designing the Solution: The Impact of Constraints on Consumers’ Creativity
C. Page Moreau and Darren W. Dahl
(Volume 32) June 2005How Warnings about False Claims Become Recommendations
Ian Skurnik, Carolyn Yoon, Denise C. Park, and Norbert Schwarz
(Volume 31) March 2005 |
| 2007 |
When Good Brands Do Bad
Jennifer Aaker, Susan Fournier, and S. Adam Brasel
(Volume 31) June 2004 |
| 2006 |
The Devaluation Effect: Activating a Need Devalues Unrelated Objects
C. Miguel Brendl, Arthur Markman, and Claude Messner
(Volume 29) March 2003 |
| 2005 |
An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents’ Beliefs and Intentions about Cigarette Smoking
Cornelia Pechmann and Susan J. Knight
(Volume 29) June 2002 |
| 2004 |
Brand Community
Albert M. Muniz and Thomas C. O’Guinn
(Volume 27) March 2001 |
| 2003 |
Children, Advertising, and Product Experiences: A Multimethod Inquiry
Elizabeth S. Moore and Richard J. Lutz
(Volume 27) June 2000Knowledge Calibration: What Consumers Know and What They Think They Know
Joseph W. Alba and J. Wesley Hutchinson
(Volume 27) September 2000 |
| 2002 |
Postexperience Advertising Effects on Consumer Memory
Kathryn A. Braun-LaTour
(Volume 25) March 1999 |
| 2001 |
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Susan Fournier
(Volume 24) March 1998 |
| 2000 |
The Role of Television in the Construction of Consumer Reality
Thomas C. O’Guinn and L. J. Shrum
(Volume 23) March 1997Measuring Emotions in the Consumption Experience
Marsha L. Richins
(Volume 24) September 1997 |
| 1999 |
Microcultural Analysis of Variation in Sharing of Causal Reasoning about Behavior
Ajay K. Sirsi, James C. Ward, and Peter H. Reingen
(Volume 22) March 1996 |
| 1998 |
Liberatory Postmodernism and the Reenchantment of Consumption
A. Fuat Firat and Alladi Venkatesh
(Volume 22) December 1995 |
| 1997 |
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Marian Friestad and Peter Wright
(Volume 21) June 1994 |
| 1996 |
Structure, Cooperation, and the Flow of Market Information
Jonathan Frenzen and Kent Nakamoto
(Volume 20) December 1993 |
| 1995 |
Sponsorship of award changed from ACR to JCR Policy Board |
| 1994 |
Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?
John G. Lynch Jr., Dipankar Chakravarti, and Anusree Mitra
(Volume 18) December 1990 |
| 1992 |
The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey
Russell W. Belk, Melanie Wallendorf, and John F. Sherry Jr.
(Volume 16) June 1989 |
| 1991 |
Choices from Sets Including Remembered Brands: Used of Recalled Attributes and Prior Overall Evaluations
John G. Lynch Jr., Howard Marmorstein, and Michael F. Weingold
(Volume 15) Month 1988 |
| 1990 |
Choice Based on Reasons: The Case of Attraction and Compromise Effects
Itamar Simonson
(Volume 16) September 1989 |
| 1989 |
Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance
David Glen Mick
(Volume 13) September 1986 |
| 1988 |
Dimensions of Consumer Expertise
Joseph W. Alba and J. Wesley Hutchinson
(Volume 13) March 1987 |
| 1987 |
Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods
Grant McCracken
(Volume 13) June 1986 |
