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Journal of Consumer Research

Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

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New Research

New research from the Journal of Consumer Research.

New Research 

Spending and Happiness: The Role of Perceived Financial Constraints

14 October 2022 Vlad Dovijarov 0 Views
New Research 

Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth

14 October 2022 Vlad Dovijarov 0 Views
New Research 

Almost Equal: Consumption under Fragmented Stigma

14 October 2022 Vlad Dovijarov 0 Views
New Research 

Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users

14 October 2022 Vlad Dovijarov 0 Views
New Research 

Tangential Immersion: Increasing Persistence in Boring Consumer Behaviors

14 October 2022 Vlad Dovijarov 0 Views
New Research 

Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets

14 October 2022 Vlad Dovijarov 0 Views
New Research 

Chronic Consumer Liminality: Being Flexible in Precarious Times

14 October 2022 Vlad Dovijarov 0 Views
New Research 

Moving, Fast or Slow: How Perceived Speed Influences Mental Representation and Decision Making

14 October 2022 Vlad Dovijarov 0 Views
New Research 

Practice Diffusion

26 April 2022 Vlad Dovijarov 0 Views
New Research 

Consumers Value Effort over Ease When Caring for Close Others

26 April 2022 Vlad Dovijarov 0 Views
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The Editors

https://youtu.be/4rF5VSL5GEo

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

More

Just a ThoughtSee All

Which Session to Attend?
Just a Thought 

Which Session to Attend?

14 October 202221 November 2022 Bernd Schmitt

In a few days, the annual Association of Consumer Research (ACR) conference will take place. Together is the theme; indeed,

Latest Tweets

Stacy Wood @drstacywood ·
28 Nov

Writing a great review is an under-appreciated service to our field. Let's give some love to Reviewers 1 & 3! Here are JCR's top reviewers for 2022. @JCRNEWS
https://consumerresearcher.com/2022-jcr-reviewer-awards

Reply on Twitter 1597311985003409408 Retweet on Twitter 1597311985003409408 4 Like on Twitter 1597311985003409408 29 Twitter 1597311985003409408
Markus Giesler @drgiesler ·
22 Nov

Groundbreaking insights from Dr. Annetta Grant's (@BucknellU) @JCRNEWS dissertation article on home-renovation consumption have inspired this fascinating piece in @TheAtlantic. Annetta's original JCR article here: https://doi.org/10.1093/jcr/ucac023 https://www.theatlantic.com/technology/archive/2022/11/lifestyle-media-home-improvement-trends-obsession/672168/

Reply on Twitter 1595081373731135492 Retweet on Twitter 1595081373731135492 15 Like on Twitter 1595081373731135492 35 Twitter 1595081373731135492

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EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

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