New Research Archives - Journal of Consumer Research

Excited to share that our paper "The Curse of the Original" is in press @JCRNEWS!

Minju Han, George Newman, Ravi Dhar & I explore how to update heritage-branded products without compromising authenticity: https://academic.oup.com/jcr/advance-article-abstract/doi/10.1093/jcr/ucab028/6299390

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Ximena Garcia-Rada @xgarciarada·

10 Jun

Super excited to share that the first essay of my dissertation “Consumers Value Effort over Ease when Caring for Close Others” is in press @JCRNEWS!

Below is a summary of my research in collaboration with @steffel_mary, Nora Williams, & Mike Norton.

https://academic.oup.com/jcr/advance-article-abstract/doi/10.1093/jcr/ucab039/6295885?redirectedFrom=fulltext

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