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Journal of Consumer Research
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New Research

New research from the Journal of Consumer Research.

Why do Some Online Communities Become Toxic?

June Cotte 2753 Views

          Olivier Sibai, Marius Luedicke, and Kristine de Valck recently published a new JCR paper that highlights

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Is Top Rated More Persuasive than Best Seller?

Markus Giesler 5216 Views

Cultural Differences in Responses to Attitudinal versus Behavioral Consensus CuesGet access 

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Origin versus Substance: Competing Determinants of Disruption in Duplication Technologies

Vlad Dovijarov 0 Views
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The Value-Translation Model of Consumer Activism: How Consumer Watchdog Organizations Change Markets

Vlad Dovijarov 0 Views
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Mysterious Consumption: Preference for Horizontal (vs. Vertical) Uncertainty and the Role of Surprise

Vlad Dovijarov 0 Views
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How Political Ideology Shapes Preferences for Observably Inferior Products

Vlad Dovijarov 0 Views
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When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products

Vlad Dovijarov 0 Views
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Wealth in People and Places: Understanding Transnational Gift Obligations

Vlad Dovijarov 0 Views
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Distributions Distract: How Distributions on Attribute Filters and Other Tools Affect Consumer Judgments

Vlad Dovijarov 0 Views
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On or Off Track: How (Broken) Streaks Affect Consumer Decisions

Vlad Dovijarov 0 Views
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The Editors

https://youtu.be/4rF5VSL5GEo

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

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Just a ThoughtSee All

Don’t Exhaust Your Reader

Don’t Exhaust Your Reader

Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

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Mentioned This Week

  • Gift Giving in Anthropological Perspective

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Most Mentions

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Highest Score

  • Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition

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    • December 2012
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The Latest

  • Brand Corporateness: Measurement and Symbolic Meaning of an Unfavorable Brand Association

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    • November 2024
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EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

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