New Research Archives - Journal of Consumer Research

Super excited to share that our paper "Can Consumers Learn Price Dispersion?" is forthcoming at the Journal of Consumer Research! (PDF here: https://quentinandre.net/publication/dispersion-spillover/dispersion-spillover.pdf)

Here's a summary of our findings, and a few reasons why I love this paper 1/N

http://doi.org/10.1093/jcr/ucab030

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Markus Giesler@DrGiesler·

3 May

Interviews are a key primary data source for research published in @JCRNEWS and many other marketing and consumer research journals. One of the go-to references on how to effectively design and conduct interviews is @zeyneparsel's excellent tutorial: https://doi.org/10.1093/jcr/ucx096

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