New Research Archives - Journal of Consumer Research

Nonprofit managers tend to prefer monetary giving over time volunteered. However, donors often prefer the opposite—to offer their time. Why?

New @JCRNEWS research by @john_costello and @selinmg investigates the role of control in charitable giving.

https://consumerresearcher.com/charities

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Rebecca W. Reczek @rebecca_reczek·

12 May

Really enjoyed working with @ConversationUS on this write-up of our research…great editing to help academics translate their work! @john_costello https://theconversation.com/using-science-to-market-cookies-and-other-products-meant-for-pleasure-backfires-with-consumers-181904?utm_medium=amptwitter&utm_source=twitter

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