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Journal of Consumer Research

Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

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New Research

New research from the Journal of Consumer Research.

New Research 

Practice Diffusion

26 April 2022 Vlad Dovijarov 0 Views
New Research 

Consumers Value Effort over Ease When Caring for Close Others

26 April 2022 Vlad Dovijarov 0 Views
New Research 

The Impact of Payment Frequency on Consumer Spending and Subjective Wealth Perceptions

26 April 2022 Vlad Dovijarov 0 Views
New Research 

Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations

26 April 2022 Vlad Dovijarov 0 Views
New Research 

Hiding in the Crowd: Secrecy Compels Consumer Conformity

26 April 202227 April 2022 Vlad Dovijarov 0 Views
New Research 

In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices

26 April 2022 Vlad Dovijarov 0 Views
New Research 

Social Emotions and the Legitimation of the Fertility Technology Market

26 April 2022 Vlad Dovijarov 0 Views
New Research 

The Threshold-Crossing Effect: Just-Below Pricing Discourages Consumers to Upgrade

26 April 2022 Vlad Dovijarov 0 Views
New Research 

Can Consumers Learn Price Dispersion? Evidence for Dispersion Spillover across Categories

12 February 2022 Vlad Dovijarov 0 Views
New Research 

Social Class Shapes Donation Allocation Preferences

12 February 2022 Vlad Dovijarov 0 Views
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The Editors

https://youtu.be/4rF5VSL5GEo

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

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Just a ThoughtSee All

Don’t Exhaust Your Reader
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Don’t Exhaust Your Reader

19 June 2022 Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

Latest Tweets

Journal of Consumer Research @jcrnews ·
26 Jul

The Policy Board of @JCRNEWS wishes to announce that the term of the current JCR editorial team—Bernd Schmitt, @jcotte, @DrGiesler, @AndrewTStephen, and @DrStacyWood—will be extended by one year to December 31, 2024.

https://consumerresearcher.com/announcement-one-year-extension-of-jcr-editorial-term

Reply on Twitter 1552072958163705861 Retweet on Twitter 1552072958163705861 3 Like on Twitter 1552072958163705861 21 Twitter 1552072958163705861
Michelle Weinberger @consumerlife ·
22 Jul

@GhaliaShamayleh @JCRNEWS Dropping in link since a few people DMed for it https://academic.oup.com/jcr/article-abstract/44/2/332/3057431

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EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

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