Skip to content
Journal of Consumer Research

Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research.

Welcome ERB Members! 

  • Explore Our Research ▾
    • Advance Articles
    • Current Issue
    • Search Articles
    • Browse Editorials
    • Browse Curations
    • Browse Tutorials
  • Journal Information ▾
    • About the Journal
    • For Authors
    • For Reviewers
    • Awards
    • Policy Board
    • Submit a Paper
  • Subscribe

New Research

New research from the Journal of Consumer Research.

New Research 

The Role of Emotion Discourse and Pathic Stigma in the Delegitimization of Consumer Practices

25 January 2021 Vlad Dovijarov 0 Views
Read more
New Research 

Reviewing Experts’ Restraint from Extremes and Its Impact on Service Providers

25 January 2021 Vlad Dovijarov 0 Views
Read more
New Research 

Hiding from the Truth: When and How Cover Enables Information Avoidance

25 January 2021 Vlad Dovijarov 0 Views
Read more
New Research 

I Own, So I Help Out: How Psychological Ownership Increases Prosocial Behavior

25 January 2021 Vlad Dovijarov 0 Views
Read more
New Research 

Goal Conflict Encourages Work and Discourages Leisure

25 January 2021 Vlad Dovijarov 0 Views
Read more
New Research 

You Will Not Remember This: How Memory Efficacy Influences Virtuous Behavior

25 January 2021 Vlad Dovijarov 0 Views
Read more
New Research 

The Effects of Numerical Divisibility on Loneliness Perceptions and Consumer Preferences

25 January 2021 Vlad Dovijarov 0 Views
Read more
New Research 

A Dragging-Down Effect: Consumer Decisions in Response to Price Increases

25 January 2021 Vlad Dovijarov 0 Views
Read more
New Research 

How Concrete Language Shapes Customer Satisfaction

25 January 2021 Vlad Dovijarov 0 Views
Read more
New Research 

How Does Religion Affect Consumer Response to Failure and Recovery by Firms?

25 January 202125 January 2021 Vlad Dovijarov 0 Views
Read more
  • ← Previous

The Editors

https://youtu.be/4rF5VSL5GEo

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

More

Current Issue

  • Hiding from the Truth: When and How Cover Enables Information Avoidance
    Source: Journal of Consumer Research Current Issue | Published: 21 June 2020 - 8:00 pm
  • The Role of Emotion Discourse and Pathic Stigma in the Delegitimization of Consumer Practices
    Source: Journal of Consumer Research Current Issue | Published: 24 June 2020 - 8:00 pm
  • Reviewing Experts’ Restraint from Extremes and Its Impact on Service Providers
    Source: Journal of Consumer Research Current Issue | Published: 14 July 2020 - 8:00 pm
  • How Concrete Language Shapes Customer Satisfaction
    Source: Journal of Consumer Research Current Issue | Published: 17 July 2020 - 8:00 pm
  • I Own, So I Help Out: How Psychological Ownership Increases Prosocial Behavior
    Source: Journal of Consumer Research Current Issue | Published: 19 July 2020 - 8:00 pm
  • How Does Religion Affect Consumer Response to Failure and Recovery by Firms?
    Source: Journal of Consumer Research Current Issue | Published: 2 September 2020 - 8:00 pm
  • A Dragging-Down Effect: Consumer Decisions in Response to Price Increases
    Source: Journal of Consumer Research Current Issue | Published: 11 November 2020 - 7:00 pm
  • Our Journal, Our Intellectual Home
    Source: Journal of Consumer Research Current Issue | Published: 13 January 2021 - 7:00 pm

See all

Just a ThoughtSee All

Go Figure!
Featured on Slider Just a Thought 

Go Figure!

23 February 2021 Bernd Schmitt

Look at the paper from a bird’s eye perspective, and insert figures and tables to tell your story.

Latest Tweets

Journal of Consumer Research@JCRNEWS·
1h

How does foreign language influence consumer dishonesty? A fascinating new @JCRNEWS study - temporarily accessible for FREE - by @RSMErasmus's Phyliss Jia Gai and @PuntoniStefano https://academic.oup.com/jcr/advance-article/doi/10.1093/jcr/ucab001/6117372

Reply on Twitter 1364990045074182145Retweet on Twitter 13649900450741821453Like on Twitter 13649900450741821455Twitter 1364990045074182145
Carey Morewedge@morewedge·
23h

Why do the wealthy continue to work?

People don't adhere to predictions of diminishing marginal utility, unless reminded of the link between their present wealth and need for additional rewards.

New work by Li & Hsee in @JCRNEWS: https://academic.oup.com/jcr/advance-article/doi/10.1093/jcr/ucaa064/6059223?searchresult=1

Reply on Twitter 1364669825663062018Retweet on Twitter 136466982566306201816Like on Twitter 136466982566306201868Twitter 1364669825663062018

Image of the Week

  • The Politicization of Objects: Meaning and Materiality in the U.S. Cannabis Market by Aimee Dinnin Huff, Ashlee Humphreys, and Sarah Wilner (2021)
    The Politicization of Objects: Meaning and Materiality in the U.S. Cannabis Market by Aimee Dinnin Huff, Ashlee Humphreys, and Sarah Wilner (2021)

JCR Newsletter

JCR Newsletter

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: Journal of Consumer Research, P. O. Box 180078, Chicago, IL, 60618, http://ejcr.org. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

JCR – Altmetric

Mentioned This Week
  • Audio Mining: The Role of Vocal Tone in Persuasion

    • Article in Journal of Consumer Research
    • February 2021
    • 17 mentions in the past week
Most Mentions
  • How Warnings about False Claims Become Recommendations

    • Article in Journal of Consumer Research
    • March 2005
    • 0 mentions in the past week
Highest Score
  • Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition

    • Article in Journal of Consumer Research
    • December 2012
    • 1 mentions in the past week
The Latest
  • The Psychology of Marginal Utility

    • Article in Journal of Consumer Research
    • February 2021
    • 16 mentions in the past week
Journal of Consumer Research Logo

EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

Discover JCR

  • Advance Articles
  • Current Issue
  • Search Articles
  • Editorials
  • Curations
  • Tutorials

Blog Categories

  • The Network
  • The Authors' Table
  • JCR Chalkboard
  • Editorial Matters
  • The Pitch
  • New Research

About JCR

  • About the Journal
  • For Authors
  • For Reviewers
  • Editorial Team
  • Policy Board
  • Privacy Policy
  • Contact Us
Copyright © 2021 Journal of Consumer Research, Inc. All rights reserved. Consumerresearcher.com designed by Markus Giesler and Stacy Wood.

Journal of Consumer Research Logo