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Journal of Consumer Research

Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

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New Research

New research from the Journal of Consumer Research.

New Research 

Consumer Minimalism

12 February 2022 Vlad Dovijarov 0 Views
New Research 

Mining Consumer Minds: Downstream Consequences of Host Motivations for Home-Sharing Platforms

12 February 2022 Vlad Dovijarov 0 Views
New Research 

Obligatory Publicity Increases Charitable Acts

12 February 202226 February 2022 Vlad Dovijarov 0 Views
New Research 

Becoming Through Contiguity and Lines of Flight: The Four Faces of Celebrity-Proximate Assemblages

12 February 2022 Vlad Dovijarov 0 Views
New Research 

Syntax and the Illusion of Fit: How Grammatical Subject Influences Persuasion

12 February 2022 Vlad Dovijarov 0 Views
New Research 

How Resource Scarcity Influences the Preference for Counterhedonic Consumption

12 February 2022 Vlad Dovijarov 0 Views
New Research 

Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research: A Curation and Research Agenda

12 February 2022 Vlad Dovijarov 0 Views
New Research 

Three Themes for the Future of Brands in a Changing Consumer Marketplace

3 January 20223 January 2022 Vlad Dovijarov 0 Views
New Research 

The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration

3 January 2022 Vlad Dovijarov 0 Views
New Research 

Exposure to Brands Makes Preferential Decisions Easier

3 January 2022 Vlad Dovijarov 0 Views
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The Editors

https://youtu.be/4rF5VSL5GEo

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

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Just a ThoughtSee All

Don’t Exhaust Your Reader
Featured on Slider Just a Thought 

Don’t Exhaust Your Reader

19 June 2022 Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

Latest Tweets

Journal of Consumer Research @jcrnews ·
13 Jun

Learn more about publishing in @JCRNEWS from current editorial team member @drgiesler at the 2022 AMA Summer Academic Conference Editors' Perspectives Session on Sunday, August 14, 2022, at 8:00am. We hope to see you there!

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Journal of Consumer Research @jcrnews ·
28 May

Until 2017, most Walmart employees were paid every week—now, they can get paid every day, as can workers at many other companies.

@wdlrosa and @StephMTully uncover in a new @JCRNEWS paper how receiving smaller, more frequent paychecks impacts spending.

https://consumerresearcher.com/pay-frequency

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EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

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