New Research Archives - Page 2 of 7 - Journal of Consumer Research

Charismatic Entrainment: How Brand Leaders and Consumers Co-Create Charismatic Authority in the Marketplace

3 January 2022 Vlad Dovijarov 0 Views

Emotionally Numb: Expertise Dulls Consumer Experience

26 October 2021 Vlad Dovijarov 0 Views

Online Advertising Suppresses Visual Competition during Planned Purchases

26 October 2021 Vlad Dovijarov 0 Views

Wordify: A Tool for Discovering and Differentiating Consumer Vocabularies

26 October 2021 Vlad Dovijarov 0 Views

The Impact of a Two-Step Choice Process on Trade-Off Decisions

26 October 202126 October 2021 Vlad Dovijarov 0 Views

How Do Platforms Empower Consumers? Insights from the Affordances and Constraints of Reclame Aqui

26 October 2021 Vlad Dovijarov 0 Views

Multitasking as Consumer Compensatory Control

26 October 2021 Vlad Dovijarov 0 Views

Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures

26 October 2021 Vlad Dovijarov 0 Views

Creating Responsible Subjects: The Role of Mediated Affective Encounters

26 October 2021 Vlad Dovijarov 0 Views

Beliefs about Whether Spending Implies Wealth

24 July 2021 Vlad Dovijarov 0 Views

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Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth
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How Warnings about False Claims Become Recommendations
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Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition
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Almost Equal: Consumption under Fragmented Stigma
- Article in Journal of Consumer Research
- January 2022
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