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Journal of Consumer Research

Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

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New Research

New research from the Journal of Consumer Research.

New Research 

Spending and Happiness: The Role of Perceived Financial Constraints

14 October 2022 Vlad Dovijarov 0 Views
New Research 

Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth

14 October 2022 Vlad Dovijarov 0 Views
New Research 

Almost Equal: Consumption under Fragmented Stigma

14 October 2022 Vlad Dovijarov 0 Views
New Research 

Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users

14 October 2022 Vlad Dovijarov 0 Views
New Research 

Tangential Immersion: Increasing Persistence in Boring Consumer Behaviors

14 October 2022 Vlad Dovijarov 0 Views
New Research 

Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets

14 October 2022 Vlad Dovijarov 0 Views
New Research 

Chronic Consumer Liminality: Being Flexible in Precarious Times

14 October 2022 Vlad Dovijarov 0 Views
New Research 

Moving, Fast or Slow: How Perceived Speed Influences Mental Representation and Decision Making

14 October 2022 Vlad Dovijarov 0 Views
New Research 

Practice Diffusion

26 April 2022 Vlad Dovijarov 0 Views
New Research 

Consumers Value Effort over Ease When Caring for Close Others

26 April 2022 Vlad Dovijarov 0 Views
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The Editors

https://youtu.be/4rF5VSL5GEo

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

More

Just a ThoughtSee All

Which Session to Attend?
Just a Thought 

Which Session to Attend?

14 October 202221 November 2022 Bernd Schmitt

In a few days, the annual Association of Consumer Research (ACR) conference will take place. Together is the theme; indeed,

Latest Tweets

Markus Giesler @drgiesler ·
17 Jan

How do brands change in environments defined by increasing consumer heterogeneity? Susanna Molander, Jacob Ostberg, and Lisa Penaloza offer an elegant explanation based on brand morphogenesis. Access all papers in the February issue of @JCRNEWS now https://academic.oup.com/jcr/issue

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Oxford Journals @oxfordjournals ·
17 Jan

Why are consumers so reluctant to utilize healthcare provided by #ArtificialIntelligence? Enjoy 2022’s Best Article Award winner from @JCRNEWS and find out more: https://bit.ly/3kc9xGT @longoni_chiara

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EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

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