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Journal of Consumer Research
  • Explore Our Research
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New Research

New research from the Journal of Consumer Research.

Budget Depreciation: When Budgeting Early Increases Spending

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Disorder and Downsizing

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Status Pivoting

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Do versus Don’t: The Impact of Framing on Goal-Level Setting

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When Sharing Isn’t Caring: The Influence of Seeking The Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases

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The Role of Emotion Discourse and Pathic Stigma in the Delegitimization of Consumer Practices

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Reviewing Experts’ Restraint from Extremes and Its Impact on Service Providers

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Hiding from the Truth: When and How Cover Enables Information Avoidance

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I Own, So I Help Out: How Psychological Ownership Increases Prosocial Behavior

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Goal Conflict Encourages Work and Discourages Leisure

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The Editors

Oleg Urminsky, University of Chicago
Ellie J. Kyung, Babson College
Jacob Goldenberg, Reichman University
Meg Meloy, Pennsylvania State University
Daiane Scaraboto, University of Melbourne
Stephen Spiller, University of California, Los Angeles

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