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Journal of Consumer Research
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New Research

New research from the Journal of Consumer Research.

Do versus Don’t: The Impact of Framing on Goal-Level Setting

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When Sharing Isn’t Caring: The Influence of Seeking The Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases

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The Role of Emotion Discourse and Pathic Stigma in the Delegitimization of Consumer Practices

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Reviewing Experts’ Restraint from Extremes and Its Impact on Service Providers

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Hiding from the Truth: When and How Cover Enables Information Avoidance

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I Own, So I Help Out: How Psychological Ownership Increases Prosocial Behavior

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Goal Conflict Encourages Work and Discourages Leisure

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You Will Not Remember This: How Memory Efficacy Influences Virtuous Behavior

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The Effects of Numerical Divisibility on Loneliness Perceptions and Consumer Preferences

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A Dragging-Down Effect: Consumer Decisions in Response to Price Increases

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The Editors

Oleg Urminsky, University of Chicago
Giana M. Eckhardt, King’s College London
Jacob Goldenberg, Reichman University
Meg Meloy, Penn State
Stephen Spiller, University of California Los Angeles

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Just a ThoughtSee All

Don’t Exhaust Your Reader

Don’t Exhaust Your Reader

Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

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EDITORS: Oleg Urminsky, Giana Eckhardt, Jacob Goldenberg, Meg Meloy, Stephen Spiller

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