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Journal of Consumer Research
  • Explore Our Research
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New Research

New research from the Journal of Consumer Research.

You Will Not Remember This: How Memory Efficacy Influences Virtuous Behavior

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The Effects of Numerical Divisibility on Loneliness Perceptions and Consumer Preferences

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A Dragging-Down Effect: Consumer Decisions in Response to Price Increases

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How Concrete Language Shapes Customer Satisfaction

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How Does Religion Affect Consumer Response to Failure and Recovery by Firms?

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On My Own: The Aversion to Being Observed during the Preference-Construction Stage

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The Zero Bias in Target Retirement Fund Choice

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Make It Hot? How Food Temperature (Mis)Guides Product Judgments

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The Small Predicts Large Effect in Crowdfunding

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System 1 Is Not Scope Insensitive: A New, Dual-Process Account of Subjective Value

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The Editors

Oleg Urminsky, University of Chicago
Ellie J. Kyung, Babson College
Jacob Goldenberg, Reichman University
Meg Meloy, Pennsylvania State University
Daiane Scaraboto, University of Melbourne
Stephen Spiller, University of California, Los Angeles

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JCR – Altmetric

Mentioned This Week
  • AI Companions Reduce Loneliness

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    • June 2025
    • 6 mentions in the past week
Most Mentions
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    • March 2023
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Highest Score
  • Common Cents: Bank Account Structure and Couples’ Relationship Dynamics

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    • March 2023
    • 0 mentions in the past week
The Latest
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    • Article in Journal of Consumer Research
    • September 2026
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