Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire? Markus Giesler 0 Views Read More
Brand Morphogenesis: The Role of Heterogeneous Consumer Sub-assemblages in the Change and Continuity of a Brand Markus Giesler 0 Views Read More
L’Art Pour l’Art: Experiencing Art Reduces the Desire for Luxury Goods Markus Giesler 0 Views Read More
Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change Markus Giesler 0 Views Read More
Products in Disguise: Communicating Product Benefits with Surface Mimicry Markus Giesler 0 Views Read More
Bundle Selection and Variety Seeking: The Importance of Combinatorics Markus Giesler 0 Views Read More
