Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments – By Marisabel Romero, Adam W Craig, Milica Mormann, and Anand Kumar Min Thapa 0 Views Read More
Retail Karma: How Our Shopping Sins Influence Evaluation of Service Failures – By Ran Li, Meng Zhang, and Pankaj Aggarwal Min Thapa 0 Views Read More
Becoming Nature: Classifying Encounters in Interspecies Contact Zones – By Annetta Grant, Robin Canniford, and Avi Shankar Min Thapa 0 Views Read More
Origin versus Substance: Competing Determinants of Disruption in Duplication Technologies Markus Giesler 0 Views Read More
The Value-Translation Model of Consumer Activism: How Consumer Watchdog Organizations Change Markets Markus Giesler 0 Views Read More
Mysterious Consumption: Preference for Horizontal (vs. Vertical) Uncertainty and the Role of Surprise Markus Giesler 0 Views Read More
How Political Ideology Shapes Preferences for Observably Inferior Products Markus Giesler 0 Views Read More
When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products Markus Giesler 0 Views Read More
Wealth in People and Places: Understanding Transnational Gift Obligations Markus Giesler 0 Views Read More
Distributions Distract: How Distributions on Attribute Filters and Other Tools Affect Consumer Judgments Markus Giesler 0 Views Read More
