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Journal of Consumer Research
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New Research

New research from the Journal of Consumer Research.

Moving, Fast or Slow: How Perceived Speed Influences Mental Representation and Decision Making

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Practice Diffusion

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Consumers Value Effort over Ease When Caring for Close Others

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The Impact of Payment Frequency on Consumer Spending and Subjective Wealth Perceptions

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Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations

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Hiding in the Crowd: Secrecy Compels Consumer Conformity

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In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices

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Social Emotions and the Legitimation of the Fertility Technology Market

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The Threshold-Crossing Effect: Just-Below Pricing Discourages Consumers to Upgrade

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Can Consumers Learn Price Dispersion? Evidence for Dispersion Spillover across Categories

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The Editors

Oleg Urminsky, University of Chicago
Ellie J. Kyung, Babson College
Jacob Goldenberg, Reichman University
Meg Meloy, Pennsylvania State University
Daiane Scaraboto, University of Melbourne
Stephen Spiller, University of California, Los Angeles

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