Bundle Selection and Variety Seeking: The Importance of Combinatorics Markus Giesler 0 Views Read More
Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth Markus Giesler 0 Views Read More
Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users Markus Giesler 0 Views Read More
Tangential Immersion: Increasing Persistence in Boring Consumer Behaviors Markus Giesler 0 Views Read More
Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets Markus Giesler 0 Views Read More
