Mining Consumer Minds: Downstream Consequences of Host Motivations for Home-Sharing Platforms Markus Giesler 0 Views Read More
Becoming Through Contiguity and Lines of Flight: The Four Faces of Celebrity-Proximate Assemblages Markus Giesler 0 Views Read More
Syntax and the Illusion of Fit: How Grammatical Subject Influences Persuasion Markus Giesler 0 Views Read More
How Resource Scarcity Influences the Preference for Counterhedonic Consumption Markus Giesler 0 Views Read More
Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research: A Curation and Research Agenda Markus Giesler 0 Views Read More
Three Themes for the Future of Brands in a Changing Consumer Marketplace Markus Giesler 0 Views Read More
The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration Markus Giesler 0 Views Read More
