How Do Platforms Empower Consumers? Insights from the Affordances and Constraints of Reclame Aqui Markus Giesler 0 Views Read More
Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures Markus Giesler 0 Views Read More
Creating Responsible Subjects: The Role of Mediated Affective Encounters Markus Giesler 0 Views Read More
The Politicization of Objects: Meaning and Materiality in The U.S. Cannabis Market Markus Giesler 0 Views Read More
Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing Markus Giesler 0 Views Read More
How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims Markus Giesler 0 Views Read More
Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work Markus Giesler 0 Views Read More
How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness Markus Giesler 0 Views Read More
