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Journal of Consumer Research
  • Explore Our Research
    • Advance Articles
    • Current Issue
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New Research

New research from the Journal of Consumer Research.

How You Estimate Calories Matters: Calorie Estimation Reversals

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The Psychology of Marginal Utility

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The Preference for Moderation Scale

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Re-examining the Experiential Advantage in Consumption: A Meta-Analysis and Review

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Not Too Far to Help: Residential Mobility, Global Identity, and Donations to Distant Beneficiaries

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Attachment to and Detachment from Favorite Stores: An Affordance Theory Perspective

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Assimilating and Differentiating: The Curvilinear Effect of Social Class on Green Consumption

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Budget Depreciation: When Budgeting Early Increases Spending

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Disorder and Downsizing

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Status Pivoting

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The Editors

Oleg Urminsky, University of Chicago
Giana M. Eckhardt, King’s College London
Jacob Goldenberg, Reichman University
Meg Meloy, Penn State
Stephen Spiller, University of California Los Angeles

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Just a ThoughtSee All

Don’t Exhaust Your Reader

Don’t Exhaust Your Reader

Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

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EDITORS: Oleg Urminsky, Giana Eckhardt, Jacob Goldenberg, Meg Meloy, Stephen Spiller

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